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The Center for Sales Strategy Blog

3 Words You Should Never Say in Sales

3 Words You Should Never Say in Sales

In the fast-paced world of sales, where the name of the game is, well, selling, which involves sealing the deal, it seriously makes me cringe when I catch salespeople dropping their in-house lingo in front of clients.

Let's talk about three power-packed words that could seriously put a wrench in your plans when you're in front of potential clients. So, do yourself a favor and ditch these words when you're chatting up a client or a promising lead.1. Pitch

Undoubtedly, your repertoire includes an array of products to "pitch" to your clients. However, it's imperative to recognize that the true value proposition comes from the comprehensive solution you bring to the table.

Stop Pitching and Start Asking!

2. Close

It's worth noting that buyers who enthusiastically declare, "I can’t wait to be 'closed'!" are virtually non-existent. However, looking for collaboration and partnership to facilitate business expansion or in the context of presenting solutions that effectively address serious business problems is considerably more appealing.

3. Win

"I'd love to win your business" might not sound like a total gaffe, but here's the deal: making it all about winning implies there is a loser in the process. Keep things in a positive light by saying you're all about "earning" their business.

Remember to adopt the standpoint of the prospective client and let that serve as the compass guiding your sales communications toward resounding success!

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*Editor's Note: This blog has been updated since its original post date.

Topics: sales strategy