Happy Friday! Today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Spring Cleaning: Keeping Your CRM Organized — Insightly
‘Tis the season for spring cleaning! While that probably makes you think about your overflowing inbox on your desk (or your email), another area that can benefit from a bit of tidying up is your CRM platform. Why not use spring cleaning as your excuse to spend time in your CRM and ensure that everything is in tip-top shape so you can stay organized and efficient? These tips should help.
2. 4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive — Unbounce
If you're using inbound marketing to generate leads for your sales team, you need to have a plan for what happens after someone signs up or says “Yes". This means crafting an authentic, engaging autoresponder (whether that’s a confirmation email, download link, or even just a friendly “Thanks for signing up”) in a way that bonds you to your prospects right from the jump. This article looks at four proven tactics guaranteed to keep your landing page alive… after a lead opts in.
3. Listening Is an Overlooked Leadership Tool — HBR
Asking “What do you think?” can be a powerful technique, especially if there is no single right answer – a situation that will be familiar to anyone doing leading-edge work. But it only works in an organization that values listening. This article explores different types of listening and how you can get the most out of listening.
4. 5 Instagram Changes: What Marketers Need to Know — Social Media Examiner
In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm. In this article, you’ll discover how the most recent Instagram changes can affect your marketing.
5. Twitter Officially Announces Changes to Character Limit— Twitter Blog
Twitter officially confirmed that in the coming months they'll make changes to the 140 character limit. For instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change.