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The Center for Sales Strategy Blog

5 Unexpected Storytelling Lessons from the CMO of GE

Is it just me, or have you noticed an increase of quality writing on the internet? I hope the trend continues.

Here's what piqued our interest this week:

1. 5 Unexpected Storytelling Lessons from Beth Comstock {From Rohit Bhargava}

Beth Comstock is the Chief Marketing Officer of General Electric, and she had great insight about how to use storytelling to create an emotional connection. Her tips include discussing a brand's history, bringing visibility to an invisible topic, and hiring the right people.

2. 15 Leadership Lessons from the SEC Coach of the Year {From The Good Men Project}

Demand excellence, plan for everything, make no excuses, focus, establish trust, and many more gems from this piece about Mizzou football coach Gary Pinkel.

3. Mary Oliver on What Attention Really Means {From Brain Pickings}

"Attention without feeling... is only a report." This is a moving piece. You might want a tissue.

4. When One Store Closes, Another Door Opens. Are You Ready? {From The Marketing Mind}

Target is going to close in Canada. Those consumers are going to have to shop somewhere. Where will they go? What does that mean for their competition?

5. It's About Women Running Startups {From Steve Blank}

Women have a harder time than men getting taken seriously by venture capitalists. Why?

This Week on The Center for Sales Strategy's Blog:


Stop Obsessing About Your Shortcomings and Do This Instead

What's Standing Between You and Your Clients?

5 Things You Can Do in 2015 To Make Your Sales Quota

Why You Should Never Listen to Digital "Experts"

What is Talent Insight?

Talent Insight
Topics: Wrap-up