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The Center for Sales Strategy Blog

5 Ways AI Will Help Sell More

5 Ways AI Will Help Sell More

Whether you think the future of Artificial Intelligence (AI) is Wall-E or The Terminator, the reality is that AI is going to change the way that you sell.

According to Crunchbase, there are nearly 10,000 AI startups. 10,000 new AI companies in the last year are a staggering number of people focused on how AI can help your life, business, and organization. AI's impact will be a cultural shift similar to, if not greater than, the world wide web in the 90s. The rapid advancements in AI technology have changed how we approach selling, enabling us to work smarter, faster, and more efficiently. 

So, the question is how can you leverage the latest advancements of AI to help you achieve your budget, increase new business development, and help your sales team be more efficient and effective.

 5 Ways AI Will Help You And Your Salespeople Sell More

1. Lead Generation - The foundation of any successful sales process is the quality and quantity of leads. AI has transformed lead generation by automating the process of identifying and qualifying prospects. There are dozens of AI lead generation products, like Drift, Conversica, and Leadfeeder. These sites help you generate better, higher-quality leads so that you can focus your time and energy on prospects with the highest potential for conversion, ultimately increasing your sales success.

2. Developing Strong Valid Business Reasons - Crafting a compelling Valid Business Reason (VBR) is crucial to engaging prospects and persuading them that your product or service is the right solution for their needs. AI can help you achieve this by analyzing customer data, industry trends, and competitive intelligence to identify the most compelling reasons for prospects to buy from you. By leveraging AI insights, you can create targeted, personalized VBRs that resonate with your prospect and get more appointments.

Does Your VBR Sound Like a Pick-up Line?

3. Creating Sales Plays - A winning sales strategy is built on effective sales plays that help you engage, nurture, and convert prospects. AI can help you develop targeted sales plays by analyzing past sales data and identifying patterns of success. Many CRM systems have built-in automated sequences that automatically send emails and alert you to tasks. You can also use ChatGPT or other AI software to build each step of your sales play. Incorporating AI insights into your sales playbook allows you to optimize your approach and close deals more efficiently.

4. Better Communication - Effective communication is at the heart of every successful sales interaction. AI-powered tools like sentiment analysis and natural language processing can help you improve your communication with prospects by understanding their preferences, pain points, and buying signals. By analyzing the language used by your prospects, AI can provide you with real-time recommendations on how to adapt your messaging to better resonate with your audience. This personalized approach to communication can help you build stronger relationships and close deals more effectively.

5. Building a Personal Brand - In today's competitive sales landscape, building a strong personal brand is essential for standing out and attracting the right prospects. AI can help you create and maintain an impactful personal brand by analyzing your online presence, identifying areas for improvement, and providing recommendations on optimizing your content and messaging. You can use ChatGPT, Bing, or Jasper to help you build a personal marketing website, write blogs on LinkedIn, or even run social media ads to generate inbound leads. 


As AI continues to evolve, it’s clear that it will play an increasingly important role in helping businesses succeed. It has the power to transform your sales strategy and help you sell more.

By leveraging AI-driven insights in lead generation, developing strong VBRs, creating sales plays, improving communication, and building a personal brand, you can unlock your full sales potential and drive exceptional results. Embrace the power of AI today and revolutionize your approach to selling.

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Topics: AI