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The Center for Sales Strategy Blog

Loretta Lage

Recent Posts by Loretta Lage:

Make Your First Impression Your Best Impression


There was a post on LinkedIn recently about the importance of making a good first impression. The post focused on professional men in beautiful, well-tailored suits, smiling, making excellent eye contact, and shaking hands. Surely there must be more than that.

First impressions are frequently discussed in the context of business meetings. Is it an important first meeting for a job interview? Or is it the first meeting with a client to conduct a needs analysis? It doesn’t matter what the situation, since memorable impressions are critical to both.

Topics: Setting Appointments salespeople

A Theory about Dogs, Cats, and Salespeople


We’ve seen many pictures posted that show that some people actually resemble their pets. That prompted a thought that I have noticed many salespeople with traits of either dogs or cats. And everyone knows how different dogs and cats are!

Cataloging repeatable behaviors that are part of the DNA of our pets can reveal how we view each other. Noticing behaviors that fire instinctively in humans and animals are guidelines to better understand their nature and each other. Here’s what I found that made interesting intersections between people and dogs and cats:

Topics: Talent Sales

What is the Value of Your Personal Brand?


You know the value of your investments. What is the value of your personal brand? It’s somewhat difficult to always control your investments due to outside forces, but controlling your brand is in your hands. As a salesperson, the value you garner from your personal brand is priceless. 

“Personal branding is the process of developing a 'mark' that is created around your personal name or your career. You use this 'mark' to express and communicate your skills, personality and values. The end goal is that the personal brand you develop will build your reputation and help you grow your network in a way that interests others. They will seek you out for your knowledge and expertise." — Laura Lake, Marketing Expert

Topics: Sales personal brand

What is the Most Powerful Punctuation Mark?


Undoubtedly it’s the question mark and should be the salesperson’s best friend. Understanding how to use the question mark can unlock the keys to the kingdom for a robust dialogue.

Topics: Sales

Are Your Sales Meetings Punitive or Positive?


Take a minute to think about all of the sales meetings you’ve attended or facilitated. Were you disappointed or delighted? Maybe you felt bored or even punished. Did the facilitator, AKA Sales Leader, drone on, pontificate, lecture, demean, or all of the above? Was it a one-voice meeting? What was the general engagement quotient of the participants?

Topics: successful sales meetings Sales

Fuel Your Sales Team’s Engine with Premium Positivity and Watch the Magic Happen


Many books have been written on leadership and many workshops given for leaders on how to build sales teams and influence positive change in cultures. Some observations:

Topics: sales management sales culture