The Center for Sales Strategy Blog

You know the value of your investments. What is the value of your personal brand? It’s somewhat difficult to always control your investments due to outside forces, but controlling your brand is in your hands. As a salesperson, the value you garner from your personal brand is priceless. 

“Personal branding is the process of developing a 'mark' that is created around your personal name or your career. You use this 'mark' to express and communicate your skills, personality and values. The end goal is that the personal brand you develop will build your reputation and help you grow your network in a way that interests others. They will seek you out for your knowledge and expertise." — Laura Lake, Marketing Expert

Undoubtedly it’s the question mark and should be the salesperson’s best friend. Understanding how to use the question mark can unlock the keys to the kingdom for a robust dialogue.

Take a minute to think about all of the sales meetings you’ve attended or facilitated. Were you disappointed or delighted? Maybe you felt bored or even punished. Did the facilitator, AKA Sales Leader, drone on, pontificate, lecture, demean, or all of the above? Was it a one-voice meeting? What was the general engagement quotient of the participants?

Many books have been written on leadership and many workshops given for leaders on how to build sales teams and influence positive change in cultures. Some observations: