Mike Anderson, on April 9, 2012
Recently, a gentleman asked me to introduce him to someone inside our company in charge of buying the products he happens to sell. I was a little hesitant, at first. After all, providing that referral would be like giving the guy my stamp of approval; if he did anything unprofessional, it might reflect poorly on me among my colleagues.
Mike Anderson, on March 21, 2012
We often say that "the client's needs provide fuel and focus to the entire sales process." What better way to gain an initial picture of those needs than through the prospect's website, advertising, or publicly-available corporate reports? Some of the best prep work you can do might be hiding in a commonly available website.
Mike Anderson, on January 9, 2012
Last Friday's story from Research Brief reminds us that while more executives expect measurable results from their marketing investment, relatively few of their providers are able to demonstrate that ROI. (Click here to see that briefing.)
Mike Anderson, on August 31, 2011
Last week, I had the chance to speak at a leadership conference for roughly 150 executives from the home furnishings industry, including manufacturers, designers, import/export specialists, and retailers. We talked about the state of the economy, the mood of consumers, and the challenges that lie ahead.
Mike Anderson, on February 7, 2011
During last night’s game, The Center for Sales Strategy invited people to provide live commentary about the commercials of Super Bowl 45 via Twitter. The result? A shared conversation about real-time events among 183 participants, who exchanged 1, 131 comments.
