Let’s talk about something we all know but often overlook—your brand.
No, I’m not talking about the company you work for; I’m talking about you. Yep, you’re a brand, whether you realize it or not. And in today’s world, if you’re not leveraging your brand to build influence and drive business, you’re missing out. Big time.
5 Influencers Who Built Their Own Brand
So, how do you go from being just another salesperson to a solutions provider and leader that people look up to?
It starts with how you present yourself online. Your social media profiles aren’t just a place to share vacation photos or retweet funny memes—they’re your billboard, business card, and voice.
But hey, don’t just take my word for it. Let’s look at how some top influencers are doing it right and how you can follow their lead.
1. Gary Vaynerchuk: The Hustle King
Gary Vee is a powerhouse. His content is everywhere, and he’s always on the grind. What makes Gary’s brand so powerful is that he’s authentic. He doesn’t sugarcoat things, and he’s not afraid to speak his mind.
Tip: Be authentic. Share your wins, but don’t shy away from the challenges you face. People relate to real stories, not polished perfection.
2. Sara Blakely: The Innovator
Sara, the founder of Spanx, has built an empire by being an innovator and staying true to her mission. She’s not just selling products; she’s selling confidence. Sara’s social media presence is all about empowerment and creativity.
Tip: Focus on your mission. What drives you? What problem are you solving? Let your audience know why you do what you do, and let that passion shine through your posts.
3. Simon Sinek: The Thought Leader
Simon is the go-to guy for leadership and motivation. His “Start with Why” philosophy has inspired millions. Simon’s brand is all about thought leadership—he’s not just in the conversation; he’s leading it.
Tip: Position yourself as an expert in your field. Share your insights, your experiences, and your knowledge. Don’t just join the conversation—start it.
4. Mel Robbins: The Real Talker
Mel Robbins keeps it real. She’s known for her no-nonsense approach and her ability to connect with people on a personal level. Her “5 Second Rule” is a hit because it’s simple, relatable, and effective.
Tip: Keep it simple. Don’t overcomplicate your message. Sometimes, the most powerful advice is the simplest. Break down complex ideas into actionable steps your audience can actually use.
5. Grant Cardone: The 10Xer
Grant Cardone is all about going big or going home. His 10X Rule has become a mantra for many in he business world. Grant’s brand is synonymous with ambition and action.
Tip: Don’t be afraid to think big. Ambition is contagious. If you’re setting big goals and going after them, people will notice, and they’ll want to join you on that journey.
Bringing It All Together
So, how do you build your own iconic influence? Here’s the game plan:
- Be Authentic—Your audience can spot a fake from a mile away. Be real and let your true self shine.
- Stay Mission-Focused—Why do you do what you do? Share your passion and let it drive your content.
- Lead the Conversation—Share your insights and experiences. Don’t just be part of the noise—be the voice people turn to.
- Keep It Simple—Your message doesn’t have to be complex to be effective. Break it down and make it actionable.
- Think Big—Ambition is attractive. Set big goals, chase them, and bring your audience along for the ride.
Remember, building your brand doesn’t happen overnight. It’s a marathon, not a sprint. But with consistency and a clear vision, you’ll establish yourself as a solutions provider and leader who’s worth following.
*Editor's Note: This blog has been updated since its original post date.
