Inbound marketing is your ticket to not only being part of the dialogue but having the ability to start conversations with your top prospects and your best clients. This is done by publishing online content through your website and blog, and providing ways for visitors to qualify themselves. Creating content and generating leads are at the core of a successful inbound marketing program and we help businesses every day develop and execute successful inbound strategies. However, you too can start implementing a plan that will help you get found online, fill your lead funnel, and find new customers.
"…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions." - Daniel Sacks, Writer for Fast Company
We've compiled some of our most popular posts to help you understand the power of inbound marketing and guide you in the right direction.
While making the decision to start an inbound marketing program was probably easy, now, you need to decide exactly how you are going to do that. And that can be a bit more challenging.
When you think of what characteristics make a successful company, marketing campaign or team there are certain traits and factors that help to sort out the best and worst, the winners from the losers. This is true with inbound marketing and lead generation programs as well.
If you are not utilizing certain best practices and guides for authoring effective content your efforts will not be optimized, and it will take longer and more effort to achieve your desired results.
You want new, potential prospects to find you (i.e., your website) and we all know by now that the first place most people go for product or service research is the Internet, and more specifically, they Google it (or use other search engines like Bing or Yahoo).
While you can easily measure site traffic,Twitter followers, and how you rank for keywords on Google, it’s a little more challenging to measure what I contend is one of the most important benefits of inbound marketing – thought leadership.
Is your company considering getting involved with blogging and starting an inbound marketing program? Get our free eBook to help you get started!