<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

7 Must Do’s for Closing a Sale Quickly

7 Must Do’s for Closing a Sale Quickly

Sealing the deal is the ultimate goal of any business negotiation, but the path to get there is often fraught with obstacles and delays.

Striking while the iron is hot can make all the difference. Closing a lucrative deal within a tight one-month timeline might seem like an impossible feat. However, with the right mindset, preparation, and tactics, it's a challenge that can be conquered.

Here are some effective strategies for closing a business deal in a short timeframe.

1. Build Rapport Quickly

Before you meet with your prospect, get a good idea of their target persona. What research can you do on social media or through Google Alerts that can help you find common interests?

Establishing a strong rapport with the client early on can expedite the decision-making process. Show genuine interest in their business and demonstrate how your solution can add value.

Seven Seconds to Make a First Impression

2. Utilize Technology

Use your CRM’s sequencing tools to increase your touch during your initial outreach. Also, leverage technology to streamline communication and document sharing. Video conferencing, electronic signatures, and online collaboration tools can help expedite the negotiation process.

3. Provide Proof

Prospects like a proven solution, so make sure you're prepared to share testimonials, case studies, or examples of successful implementations to build credibility and reassure the client of your capabilities.

4. Streamline the Decision-Making Process

Ask early in the sales process how decisions are made in the organization, and make sure to continue asking if the process has changed.

Identify and eliminate any potential roadblocks in the decision-making process. Provide all necessary information promptly and readily available to address any questions or concerns.

Do These 5 Things to Close More Business

5. Create a Sense of Urgency

Communicate the value of acting quickly and emphasize any time-sensitive benefits or promotions associated with your offer.

6. Follow up Diligently

Stay in regular communication with the client throughout the process and follow up promptly on any outstanding matters. Demonstrating responsiveness and attentiveness can instill confidence and keep the sale moving forward.

7. Anticipate Objections

Anticipate potential objections or concerns the client may raise and prepare persuasive responses in advance. Addressing objections proactively can prevent delays in the decision-making process. You could role-play your presentation beforehand with a manager or peer to help overcome objections.


The process of closing a business deal within a compressed timeframe is undoubtedly demanding, but by embracing a strategic and tenacious mindset, you can tilt the odds in your favor.

Remember, success hinges on meticulous preparation, unwavering persistence, and adapting swiftly to unexpected hurdles. By leveraging the strategies outlined in this article – from conducting thorough research and crafting a compelling value proposition to fostering strong relationships and maintaining a sense of urgency – you can position yourself as a formidable negotiator, capable of securing lucrative deals even under tight deadlines.


Topics: sales process close a deal