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The Center for Sales Strategy Blog

How To Immediately Improve A Salesperson’s Performance

How To Immediately Improve A Salesperson’s Performance

When you focus on a natural strength, magic happens. They say that when you spend time practicing and honing a strength you have, you can grow in that area by as much as 10xs!

Investing that same effort in an area that’s not a natural strength pays little return.

Imagine the improvement that a salesperson could see if they had the innate ability to ask probing questions and uncover meaningful information—and then spent time practicing and developing that ability! The potential would be huge!

But what if they were too busy to spend any directed time or energy developing that talent? Or even worse, what if they were simply unaware of their incredible potential for growth? That is a wasted opportunity that keeps us awake at night.

2021 Talent Magazine - Square ButtonOne of my favorite things to do as a Talent Analyst is spend time with my clients providing individualized talent feedback and performance coaching. 

Sitting down with each salesperson and manager, discussing their unique strengths in the context of their jobs, talking with them about their current performance and future goals, and providing each person with very specific strategies to use to better leverage their strengths and increase their performance is truly the highlight of my job.

Sifting through the feedback I've received over the years, it's clear that this is career-changing conversation for many of them.

Lucky for you, if you're in a position to coach others, you're also in a position to have this same conversation and help those you manage to focus on their innate strengths and become 10x better at what they do!

The very best managers out there jump at the chance to invest 20-30 minutes in an employee to achieve this kind of return on their investment.

How to Improve a Salesperson's Performance

  • First things first. Before you sit down with anyone, pull out their talent assessment and the detailed notes you took on your feedback call with the Talent Analyst. (If you haven’t had that call yet or you need a refresher, get that scheduled!)

  • Prepare in advance so that you go in knowing exactly what you want to say to make this the magic moment it should be. Pick just a few talents to zero in on.

  • Arrange for about 20 minutes or so of uninterrupted one-on-one time and eliminate all possible distractions (turn off your email or head together to Starbucks). Make it all about them.

  • Explain your purpose: You want to individualize your coaching and development to fit their specific strengths, to help them better understand those talents and strengths, and to find ways to use those talents more often."

  • Follow this format: “A talent you have is (blank),” “I noticed you using this talent when you (describe a recent example),” “I will help you to use, grow, and make money with this talent by (make your suggestion).” Easy!

  • Talk specifics. Discuss these talents in terms of the behaviors that you observe on the job and describe their strengths in real-life situations.

  • Don’t use scientific terms like interview theme names during your talk; everyday language will do the trick. “You are a natural detective” would be a great way to better explain the Problem Solver talent.

  • Make it interactive. Encourage discussion, questions, and ideas.

  • Be positive. I’m sure you have lots of examples of them falling down in areas where they’re weak, but that’s not what this meeting is about. Save that for another time.

  • Only commit to the coaching strategies that you will follow through on—because they will remember!

Most importantly, enjoy this golden opportunity to impact a talented salesperson or manager in only 20 minutes!

Most people will report that they have never had an experience like this before. You could be providing a once-in-a-lifetime opportunity for them to consider how they will purposefully work to grow their God-given talents and increase their performance.Coaching Sales Talent eBook

 Editor's Note: This blog was originally written in 2014 and has since been updated.
Topics: sales performance sales talent