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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

Customized Coaching for Sales Talents: Coaching Discipline & Positivity

Customized Coaching for Sales Talents Coaching Discipline & Positivity

Do you have salespeople on your team that enjoy routine and structure? What about reps who have contagious enthusiasm?

If you answered yes to one, or either, of these questions then take a closer look at this article as we help you coach and develop the people with strengths of Discipline and Positivity. 

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Responsibility & Work Ethic

Customized Coaching for Sales Talents Coaching Responsibility & Work Ethic

We all have strengths, and we all have weaknesses and like fingerprints, each of our talent combinations is entirely unique.

Human nature drives us to focus on our weaknesses, so as individuals, we expend a lot of energy trying to master behaviors that will never become natural. Managers get stuck in that trap as well, wasting much of their time coaching in a way that feels like teaching a fish to climb a tree. These futile efforts greatly lower employee engagement and only result in marginal improvement (about 10%).  On the other hand, when people focus that same time and energy on their strengths, their level of engagement shoots up, and they can improve by as much as 10 TIMES!

We help managers understand their people's unique strengths so they can apply the right coaching strategies and improve their performance. That leads to a strong return on investment for both the individual and the manager!

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Achiever & Competition

Coaching Achiever

Hiring decisions can be some of the most critical decisions a company makes, and it's essential to start with talent. When a new hire has the right talents for success in the role, they learn and grow quickly, more easily achieving success.

But it’s not enough to make great hires. Even the most talented people need coaching and development to maximize their strengths and reach their full potential. When a manager hires top talent and then invests in their development and engagement, both the individual and the company grows.

Topics: sales talent assessment sales talent

How to Inspire your Employees and Increase Productivity

Inspire Employees

You want to get the most out of your people… so how do you really inspire them? 

Most of the managers immediately respond, “Pay them more!” Believe it or not, that’s not going to cut it. 

Most employees are not coin-operated, and more money does not lead to more engagement.

Wonderfully stated in a Harvard Business Review article, authors Eric Garton and Michael C. Mankins explained there are four levels of employee engagement: Dissatisfied, Satisfied, Engaged, and Inspired, and they pointed to recent productivity research related to each level. 

Here’s what they learned.

Topics: sales performance sales talent

8 Things You Should Do To Turn Talent Into Performance

turn talent into performanceCan you identify with the following situation and can you learn from this story?

A highly talented salesperson has a lot of natural ability, and when engaged, they're one of the company’s top performers. However, when not that engaged, they're occupied with other things outside of work and seems to lack the desire and drive to succeed in their job. 

We talk a lot at The Center for Sales Strategy about putting the right people in the right jobs and we believe that when you do that, they naturally soar with their strengths. Throw a fish in the water and it swims. Put Taylor Swift on stage and she belts it out. Hire someone who is born to sell, and they sell.

Except when they don’t.  

Topics: sales performance sales talent

5 Biggest Interview Pitfalls — And How to Avoid Them

5 Biggest Interview Pitfalls—and How to Avoid Them

Interviewing salespeople is tough!

Screening, uncovering, and selecting top talent takes a lot of practice and a reliable process. In order to better take advantage of every golden interview opportunity that comes your way, you need to know the common pitfalls and then avoid them.

Topics: hiring salespeople

Four Engagement Elevators You Can Use to Improve Your Company Culture

Improve Your Company Culture

Culture is powerful, and like brand, you’re going to have one whether you like it or not. The best organizations to work for are the ones that recognize this and actively strive to push the right buttons every day to build a positive climate and a culture of engagement.

Topics: company culture employee engagement

15 Things Every Great Sales Manager Knows

great sales managerWhat do you consider the greatest job in the world?

Maybe I'm biased, but I'm convinced I have that job. Why? Here’s what I do every day:

  • Talk with people who are actively engaged in sharing important information with me
  • Figure out what makes those people “tick”
  • Work with sales managers to understand the talents of the people they are interviewing
  • Help them to hire the very best people for the job
  • Focus on the unique strengths of individuals
  • And, help managers to coach their direct reports to become wildly successful

And best of all, I have the privilege of working closely with some of the greatest managers out there. After all these years, I can tell you that there are 15 things that every great manager knows. 

Topics: hiring salespeople Sales

Rebuilding Your Company Culture

Rebuilding Your Company Culture

Culture is powerful, and you’re going to have one whether you like it or not.

Your company culture is the personality of your organization. It’s the vibe people feel when they work there and the way they describe your company to others. How is your company culture weathering the COVID-19 storm?

Topics: company culture

Elevate Employee Engagement— Engagement Elevator: Earned Trust

Elevate Employee Engagement— Engagement Elevator Earned Trust

Highly engaged employees describe their company as authentic because they are who they say they are. They live their core values, rewarding those who demonstrate them and not tolerating those who don’t.  

It’s no secret that when your employees are engaged, they are emotionally committed and willing to give their best at work. That’s because engaged employees feel as though they have a stake in the game and a sense of purpose which makes them willing to give it everything they’ve got to achieve success. Employee engagement has a major impact on business success, proving to reduce turnover, increase performance, and retain key customers. 

Topics: leadership company culture employee engagement