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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

How to Strengthen Your Team With Each New Hire

culture-team-new-hireYour employees are the foundation of your company and your culture. So, it stands to reason that every hire you make will either enhance your culture or detract from it - one person at a time.

Infographic: Top 15 Reasons Your Employees StayWe know that finding top talent is difficult! And with the current talent shortage, now more than ever, the candidate is in the driver’s seat. Once you finally find the right person to bring onboard, someone with the right talents and the right fit for your team, you want to do everything you can to develop and keep them. And this starts from the moment you send them that offer letter.

Did you know that Zappos pays new hires $2000 to quit within the first week of their employment? Although that seems like an incredible gamble with their hiring budget, this policy encourages those who are only there for the paycheck to take the money and run, leaving those who really want to be there.

Topics: hiring salespeople Talent company culture

The Role of Tribe in Company Culture

purple tribe at jeep jamboreeNot long ago, I spoke with two leaders from a top-notch company enrolled in our Up Your Culture program. The purpose of our conversation was to help them find ways to create a strong sense of unification employee engagement across their multiple markets.

They know that companies with highly-engaged employees are 17% more productive and 31% more profitable, and they recognize that those with strong levels of engagement enjoy 26% greater annual increases in revenue and 233% higher customer loyalty (yes - you read that right)! They’re doing great stuff over there, but they wanted to focus specifically on how they can increase engagement by creating a strong sense of “tribe.”

Topics: company culture

Personal User Guides: Show Your Coworkers How to Get the Best Out of You

personal user guidesIt is more important than ever before that sales organizations focus increased attention on emotional intelligence. As a sales performance company focused on turning talent into performance, we see evidence every day that when leaders are more self-aware and more aware of others, they are more successful.

Topics: company culture

Top 15 Reasons Your Employees Stay [INFOGRAPHIC]

15 reasons your employees stay-Blog Header (screenshot-green)Companies with highly-engaged employees grow revenue 2.5x as much as those who don't, and engaged employees are 87% less likely to leave their organization. Creating and building a company culture of engagement is vital to a healthy company and business growth.

Topics: company culture

Four Engagement Elevators You Can Use to Improve Your Company Culture

improve company cultureCulture is powerful, and like brand, you’re going to have one whether you like it or not. The best organizations to work for are the ones that recognize this and actively strive to push the right buttons every day to build a positive climate and a culture of engagement.

Topics: company culture

5 Biggest Interview Pitfalls—and How to Avoid Them

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Interviewing salespeople is tough! Screening, uncovering, and selecting top talent takes a lot of practice and a reliable process. And it is essential to avoid the most common pitfalls along the way.

As far as interview questions go, the best are the ones provided in a validated scientific talent instrument used (toward the end of your selection process) by a certified Talent Analyst. The next best interview questions are those you yourself can ask each candidate to gain insight into their thoughts, feelings, and behaviors—to determine whether there is enough evidence of talent to invest more time in them.

I often work with our clients to help them improve their interview techniques and become better at moving the right people forward in the funnel. Those who are the very best at recruiting and selecting top talent know that strong screening in the beginning leads to a much more talented candidate pool every time. Those that don’t commit to that kind of consistent practice tend to get stuck in one of five common interviewing traps and often find themselves disappointed with the underperformance of those they’ve brought on board.

In order to better take advantage of every golden interview opportunity that comes your way, you need to know these traps welland then avoid them.

Topics: hiring salespeople Talent

How to Hire a Great Sales Hunter

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Simple life lesson: One of the best ways to find exactly what you need is to know exactly what you’re looking for.

We regularly work with hiring managers and recruiters to clearly define the role they are working to fill so they know exactly what they need for superstar performance. This morning I received an email from a sales manager asking which talents he should look for to hire a strong sales hunter. Great question! So good, in fact, I thought I’d share my response with you.

Topics: hiring salespeople Talent

Take Your Group from Team to Tribe

team to tribeSpend time studying the most successful companies with the strongest cultures and you will find they have clearly-defined values and they navigate their way with a strong sense of purpose and cause. Employees who work at these companies can clearly articulate their values and they believe they can be themselves at work because they truly belong.

Topics: company culture

What Do Your Salespeople Think of You as a Sales Manager?

sales manager coaching sales teamDo other people really see you for who you are? Are you maximizing your natural strengths in your work? It’s often hard to know!

I recently worked with a sales manager in our Executive Coaching program and helped him get to the bottom of how he was perceived by his sales team. It was an incredible discovery, and I think you will find the story both interesting and useful.

Topics: sales management Talent

Sales Performance Happens When Everyone is Maximizing Their Strengths - Including the Manager

sales performance maximize strengthsCoaching is a hot topic! Makes sense... people who use their strengths every day are 12.5% more productive in their work. Any strong manager knows they need to coach their people to maximize their strengths, so they can benefit from that natural lift in performance.   

Topics: Management developing strengths sales management Talent