We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. The Secrets To Keeping Your New Year's Resolutions— FastCompany
If you’re like the majority of Americans, you’re probably thinking about making a New Year’s resolution. From losing weight to getting organized, spending less/saving more, and enjoying life to the fullest (last year's top four resolutions), we often make grand plans every January. Unfortunately, just 8% of us will be successful, according to Statistic Brain. But your odds don’t have to be so disheartening. Here are some proven tips that can put you in the 8% that make it happen.
2. 20 Types of Evergreen Content that Produce Lasting Results for Your Business — Copyblogger
Evergreen content—like the name implies—is timeless. These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find valuable information on a subject that interests them, which adds value to your blog. This post offers 20 different evergreen content types, tips on how to make yours stand out, and examples all along the way.
3. 4 Signs Your Prospect Can Actually Drive the Deal Forward — HubSpot
CEB’s latest research shows the average number of stakeholders in a B2B purchasing decision has risen to an all-time high of 6.8. It’s no longer enough to prove your product’s value and relative superiority. To close the deal, you must also show each stakeholder why your offering meets their specific needs and buying criteria. One of the best ways to do this is partnering with a “Mobilizer,” someone with internal influence who can help reps sell the entire group. This champion provides information on their colleagues’ priorities and communication styles while acting as an internal salesperson. Salespeople can identify Mobilizers by these four traits.
4. A 7-Step Plan for Generating Leads With Facebook Ads— Social Media Examiner
Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. In this article, you’ll discover how to set up a lead generation system with Facebook ads.
5. Using LinkedIn to Enhance Human Connection (and Results) — Social Media Today
If you want to be successful in generating sales on LinkedIn, you need to understand and master the concept of one-on-one personalized marketing. In order to be successful selling on social media you have to understand people. Get to know what they're passionate about, what their problems are and what they need help with. This post shows you how.