The Ultimate Guide to Sales Qualification + More

We've come to another Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. The Ultimate Guide to Sales Qualification — HubSpot

This guide will walk you through the fundamentals of qualification, five different frameworks you can use, and provide pointers on disqualification and conversational tip-offs to listen for during your sales conversations.

2. A Checklist for Making Faster, Better Decisions — HBR

Managers make about three billion decisions each year. Harvard Business Review offers seven steps to save an average of 10 hours of discussion, decide 10 days faster, and improve the outcomes of your decisions by 20%.

3. 10 Principles of Organizational Culture — s+b

Three dimensions of corporate culture affect its alignment: symbolic reminders (artifacts that are entirely visible), keystone behaviors (recurring acts that trigger other behaviors and that are both visible and invisible), and mind-sets (attitudes and beliefs that are widely shared but exclusively invisible). This article explains how to shape a culture.

4. Inside Google's RankBrain — Fast Company

A new study offers a peek behind the scenes at how Google structures its search results. The study focuses on how Google's RankBrain algorithm, which was first announced in October 2015, parses the English language. It's one of the most detailed efforts to understand the algorithm to date. Here are the details.

5. Blog Optimization: The Essential Guide to Grow Traffic and Engagement — VWO

A business blog requires optimization to attract visitors, and nurture them into becoming customers — across the structure (SEO), design (user experience), and content (usefulness) of the blog. This post offers the following key ways you can optimize your business blog.

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