- MOTIVATION -
"Prospecting - find the man with the problem."
-Ben Friedman
- AROUND THE WEB -
<< If you only read one thing >>
How Digital Selling and Digital Marketing Work Together to Win Sales–HubSpot
Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing.
Digital selling is different, and understanding the difference is critical to every organization that wants to maximize their selling efforts.>>>READ MORE
Companies Build Outbound Sales Muscles During Pandemic–Zoominfo
Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.
Companies around the world are building and using “muscles,” or capabilities they’ve never had. And in most cases, these capabilities are not going to go back into hibernation when the COVID-19 crisis is over. In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast.>>> READ MORE
Lead Nurturing Black Book: Learn How to Setup and Optimize for Growth–SalesHandy
30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. Lead nurturing plays an essential role in high converting sales processes. It helps your leads deeply understand your product and guides them to make a purchase decision. Teams that are good at nurturing their leads generate 50% more sales-ready leads at ⅔ the cost.
In this article, SalesHandy covers what lead nurturing is and why it is essential. You will get to know the step-by-step process, surefire strategies, and templates to nurture your leads.>>> READ MORE
The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct–LeadG2
Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer. It's warming up potential clients, getting them on the path to purchasing —and it's absolutely necessary function for any business to grow.
Lead generation includes both outbound and inbound tactics. However, salespeople don't have time to chase down leads and determine if they're unqualified or ready to buy. In today's digital age, it's vital that potential prospects find you online and that you effectively capture their information for a follow-up.>>> READ MORE
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This Week on The Center For Sales Strategy's Blog:
