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The Center for Sales Strategy Blog

Weekly Roundup: Generating B2B Leads Naturally + More

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- MOTIVATION -

"IT'S NOT YOUR CUSTOMER'S JOB TO REMEMBER YOU. IT'S YOUR OBLIGATION AND RESPONSIBILITY TO MAKE SURE THEY DON'T HAVE A CHANCE TO FORGET YOU."

-PATRICIA FRIPP

 

- AROUND THE WEB -

<< If you only read one thing >>

Generating B2B Leads Naturally — LinkedIn

What is a normal experience on social media like for you? I’m not talking about using it for business — I’m talking about a simple leisurely scroll. But the ultimate point I’ll make is that maybe there shouldn’t be much of a difference.

When I hop onto LinkedIn or another social media network, my usual routine is to check out the feed, press “Like” on a few posts that catch my eye, and leave a comment or two. When there’s a prompt, maybe I’ll message an acquaintance directly. It’s an easy way to stay in the loop and maintain relationships. These activities represent the fundamental purpose of social media, and that’s why the channel can be so effective as a business tool.

The thing is, social media might be most effective as a business tool — and specifically as an avenue for lead generation — when we’re not treating it as one.
>>> READ MORE

30 Growth Hacking Tools Your Sales Team Will Love You For — Hubspot

As a sales professional, the rate at which you’re expected to guide prospects through the sales process and drive revenue for your company is likely increasing. Many companies create ambitious targets requiring growth, scalability, and hustle.

How do you achieve these goals? Through growth hacking. >>> READ MORE 

How to Close Business in a Complex World: Bring It in for a Landing — Selling Power

For sales professionals, there is perhaps no single word more enshrouded in mystery than “closing.” If you check out the descriptions for sales jobs, you’ll find that companies are always looking to hire closers. There’s a kind of mythology built around closing that implies a rarefied skill possessed by only a few elite salespeople.

But, in reality, closers are like pixies or leprechauns – they don’t exist. That’s because there’s no special skill required to close business. >>> READ MORE

How to Establish Trust Among Your Peers — Sales & Marketing Management

It is not a hidden fact that there are trust issues being developed each day in the business markets. These issues may stem due to various reasons, but regardless of the different types, one thing that is common to all of them is they are incredibly injurious to the health of the business environment. >>> READ MORE

- DON'T MISS -

This Week on The Center For Sales Strategy's Blog:

 

2019 Talent Magazine

Topics: Wrap-up