<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Weekly Roundup: Sales Stats, Customer Engagement, Employee Morale + More

Sales Stats, Customer Engagement, Employee Morale


"Don't be afraid to give up the good to go for the great."

-John D. Rockefeller


<< If you only read one thing >>

130 Eye-Opening Sales Statistics for 2020–Spotio

The buyer’s journey has changed.

With the internet at our fingertips, consumer’s have the ability to research and compare solutions like no generation before. They also have access to mountains of user generated content like peer reviews – which are trusted nearly as much as referrals.

More empowered buyers has resulted in longer sales cycles. People no longer go straight to the source to make purchase decisions. >>> READ MORE

Why Customer Engagement Will Never Be the Same, According to 15,600 of Them–Salesforce

To say this year has been different would be a huge understatement. Storefronts went digital, kitchen tables turned into conference rooms, and how we live, work, and shop have been generally turned upside down. What hasn’t changed for businesses, however, is the importance of providing an outstanding customer experience. In fact, 80% of consumers and business buyers say experience remains as important as products.

Of course, how to deliver those differentiated experiences transformed as life moved online and economic uncertainty moved in. Our fourth State of the Connected Customer report, based on a global survey of over 15,000 consumers and business buyers, details how, and provides invaluable insights for business leaders navigating their paths back to growth.

The report details key elements of customer engagement in our radically changing times. >>>READ MORE

74 Unique Gifts for Employees That Will Boost Morale in 2020SnackNation

You never know when you might need some quality gifts for employees. Those work anniversaries, appreciation days, and even officially calendared gift-giving holidays tend to sneak up on all of us.

We created this list to help you find the perfect gift for any celebration on a moment’s notice.

No matter the occasion, gifts for employees boost morale. They’re more than just material tokens; they’re ways to express gratitude and make employees feel valued. In one employee happiness survey, 45% of respondents even said they believe gifts reflect their value at a company.

Browse the categories to find crowd-pleasing gifts for your special employees. If you already have a go-to gift that always gets smiles, we’d love to hear about it. >>>READ MORE

Types of Organic LinkedIn Content for the Entire Funnel–JumpCrew

LinkedIn is the most rewarding social media platform for organic B2B content. However, creating for LinkedIn and posting on LinkedIn are two different actions. Tailoring content for the LinkedIn platform involves strategy. Posting one-off content usually lacks the approach and energy you’ll need to gain traction on the platform. 

With this knowledge, we have deduced that LinkedIn is not only the perfect B2B platform, but it’s also ideal for every stage of the decision-making process—especially because starting with a niche audience makes the job of reaching your ICP that much more tangible. 

Perhaps the most compelling reason to create LinkedIn content is that more than 50% of all social traffic to B2B sites comes from LinkedIn. >>>READ MORE



This Week on The Center For Sales Strategy's Blog:

Topics: Wrap-up