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The Center for Sales Strategy Blog

Sell Smarter with Social Selling on LinkedIn

social selling on linkedinSocial selling. It’s not just an industry buzzword. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust.

Topics: Social Media Sales Brand and Connect salespeople personal brand

Five Ways to Beat Cold Calling Boredom


We know continuous and relentless cold calling can wear you down. It’s a numbers exercise at best, and unless you really enjoy leaving voicemail messages and constant rejection, the process can be boring and downright taxing. But, there are ways to spice things up so that you’re not only more engaged, but also way more productive. Here are five recommendations we have to help you:

Topics: Social Media Setting Appointments Sales

3 Huge Objection Handling Mistakes Costing Salespeople Deals + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 3 Huge Objection Handling Mistakes Costing Salespeople Deals — HubSpot
For many sales people, objection handling can be a difficult thing to navigate. But if you see it in a new light, it may be an opportunity for a longterm relationship. 
Topics: Social Media lead generation Sales sales process sales training

Are We Past the Personal Brand Thing Yet?

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When a fad reaches saturation, it’s often ready to start dying out, or at least transition into something else. Since it seems that everywhere you turn, someone is talking about the mistakes and must-haves for your personal brand, has this fad run its course? Are you a skeptic or fanatic for personal branding?

Where do you stand on personal branding?

  • Do you read the hype about a personal brand and roll your eyes?
  • Or are you an established thought leader in your industry?
Topics: Social Media Sales personal brand

The Power of Face-to-Face: Is Technology Hurting Your Sales Strategy?


How you conduct business, whether you are an owner, operator, manager, or sales executive, has become increasingly dependent on social media, but are we beginning to depend on it so much that we don't communicate productively?

Topics: Social Media digital marketing Digital

Three Must-Know Social Media Practices for B2B Lead Generation

There is a plethora of research out there on why social media is such an important component of your inbound marketing, but what I want to share with you today are some specific ways to get started engaging and connecting with your social media audience. These will help you increase your B2B lead generation, and ultimately convert more customers. 

Topics: Social Media digital marketing Digital integrated media solution inbound marketing

Are You Wasting Your Time on Social Media?


There was a time when business people needed to be persuaded to get active online. Most of you are already active on social media. The big question now is how to use social media to build your business.

Topics: Social Media Sales

How Social Selling Can Get You in the Door


Thanks to technology that enables people to learn just about anything in a matter of seconds, the buying process has become more personal. Thanks to the fact that every online buying experience is customized to the individual, people are starting to expect the B2B buying experience to follow suit.

A salesperson who hasn’t done their research and isn’t coming to the first appointment with very specific ideas on how to provide relevant value to a prospect isn’t going to make a sale.

Topics: Social Media Sales

Which Channels Do B2B Marketers Find Most Effective?


The top three social channels being used most often by B2B marketers won’t surprise you, the ones they find most effective may. According to research from the Content Marketing InstituteLinkedIn, Twitter, and Facebook are still the top choices. YouTube and Google+ are also substantial for usage. Which channels on the top 10 list below are you using? 

Topics: Social Media Sales

Three Simple Steps to Start Social Selling


Social media gives salespeople opportunities they just didn't have several years ago. It's much easier to connect with prospects now, and as long as you do it right, you can see significant results (i.e. landing more appointments with target prospects!). Here are three simple steps to get started with social selling.

Topics: Social Media Sales