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Sales E Books

The Center for Sales Strategy Blog

Are We Past the Personal Brand Thing Yet?

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When a fad reaches saturation, it’s often ready to start dying out, or at least transition into something else. Since it seems that everywhere you turn, someone is talking about the mistakes and must-haves for your personal brand, has this fad run its course? Are you a skeptic or fanatic for personal branding?

Where do you stand on personal branding?

  • Do you read the hype about a personal brand and roll your eyes?
  • Or are you an established thought leader in your industry?
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Topics: Social Media, Sales, personal brand

Three Must-Know Social Media Practices for B2B Lead Generation

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There is a plethora of research out there on why social media is such an important component of your inbound marketing, but what I want to share with you today are some specific ways to get started engaging and connecting with your social media audience. These will help you increase your B2B lead generation, and ultimately convert more customers. 

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Topics: Social Media, digital marketing, Digital, integrated media solution, inbound marketing

How Social Selling Can Get You in the Door

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Thanks to technology that enables people to learn just about anything in a matter of seconds, the buying process has become more personal. Thanks to the fact that every online buying experience is customized to the individual, people are starting to expect the B2B buying experience to follow suit.

A salesperson who hasn’t done their research and isn’t coming to the first appointment with very specific ideas on how to provide relevant value to a prospect isn’t going to make a sale.

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Topics: Social Media, Sales

Five Ways to Beat Cold Calling Boredom

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We know continuous and relentless cold calling can wear you down. It’s a numbers exercise at best, and unless you really enjoy leaving voicemail messages and constant rejection, the process can be boring and downright taxing. But, there are ways to spice things up so that you’re not only more engaged, but also way more productive. Here are five recommendations we have to help you:

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Topics: Social Media, Setting Appointments, Sales

3 Ways Salespeople Can Stand Out Using Social Media

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Over the years, as sales and marketing has become more automated, it’s become increasingly important for salespeople to differentiate themselves from others and to provide value throughout the sales process. With control of the sales process having shifted from sellers to buyers, the B2B buyer now holds the cards, and does approximately 60% of his or her research before ever feeling the need to contact a salesperson.

Some of the ways that a salesperson can provide value throughout the sales process is by being seen as a thought leader and credible member of the industry that they are a part of. Social media has come to play a big part in establishing yourself as an expert in your field and having your profile elevated.

Here are three ways that salespeople can stand out using social media:

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Topics: Social Media, brianhasenbauer, salespeople