When a fad reaches saturation, it’s often ready to start dying out, or at least transition into something else. Since it seems that everywhere you turn, someone is talking about the mistakes and must-haves for your personal brand, has this fad run its course? Are you a skeptic or fanatic for personal branding?
How you conduct business, whether you are an owner, operator, manager, or sales executive, has become increasingly dependent on social media, but are we beginning to depend on it so much that we don't communicate productively?
There was a time when business people needed to be persuaded to get active online. Most of you are already active on social media. The big question now is how to use social media to build your business.
Thanks to technology that enables people to learn just about anything in a matter of seconds, the buying process has become more personal. Thanks to the fact that every online buying experience is customized to the individual, people are starting to expect the B2B buying experience to follow suit.
A salesperson who hasn’t done their research and isn’t coming to the first appointment with very specific ideas on how to provide relevant value to a prospect isn’t going to make a sale.
The top three social channels being used most often by B2B marketers won’t surprise you, the ones they find most effective may. According to research from the Content Marketing Institute, LinkedIn, Twitter, and Facebook are still the top choices. YouTube and Google+ are also substantial for usage. Which channels on the top 10 list below are you using?
We know continuous and relentless cold calling can wear you down. It’s a numbers exercise at best, and unless you really enjoy leaving voicemail messages and constant rejection, the process can be boring and downright taxing. But, there are ways to spice things up so that you’re not only more engaged, but also way more productive. Here are five recommendations we have to help you:
Social media gives salespeople opportunities they just didn't have several years ago. It's much easier to connect with prospects now, and as long as you do it right, you can see significant results (i.e. landing more appointments with target prospects!). Here are three simple steps to get started with social selling.
Over the years, as sales and marketing has become more automated, it’s become increasingly important for salespeople to differentiate themselves from others and to provide value throughout the sales process. With control of the sales process having shifted from sellers to buyers, the B2B buyer now holds the cards, and does approximately 60% of his or her research before ever feeling the need to contact a salesperson.
Some of the ways that a salesperson can provide value throughout the sales process is by being seen as a thought leader and credible member of the industry that they are a part of. Social media has come to play a big part in establishing yourself as an expert in your field and having your profile elevated.
Here are three ways that salespeople can stand out using social media: