The Center for Sales Strategy Blog

Attract Great Candidates and Get More Mileage Out of Your Job Postings on Social Media (VIDEO)

In this video, Kim Alexandre, VP/Senior Consultant at The Center for Sales Strategy, shares tips to get more engagement and attract great candidates from your job postings on social media. 

HubSpot Video

Topics: hiring salespeople Social Media

Update Your LinkedIn Profile to Become Trusted and Valued by New Business Prospects

become a trusted and valued sales profesisionalThey don’t know you.
They don’t trust you.
They won’t respond to your emails.
They won’t engage in a conversation with you.
They won’t meet with you!

These are some of the challenges we face from new business prospects when it is early in the sales process. Each is a hurdle we have to overcome to connect and move the sales process to the next step. When you boil it down, the problem is linked to a lack of trust and value. Simply put, you are not valued or trusted in the eyes of new business prospects.

Ouch! How can this be when you have some much going for you?

Topics: Social Media sales process prospecting

Three Things You Can Do Right Now To Improve Your LinkedIn Profile

improve your linkedin profileIf you’ve wanted to update your LinkedIn profile, but each time you start, it feels like an overwhelming task, remember that the best profiles on LinkedIn were not written in one session, but layered in over time.

Your LinkedIn profile is one of the first signs of your professional brand that a prospect or potential business partner will find online.

Here are three things that you can do quickly, that will have an impact on the message that you’re sending out on your profile. 

Topics: Social Media Sales personal brand

How Do You Stand Out?

salespeople stand out with personal brandingAs a sales coach, I work with many salespeople at all different stages in their career. When we first start working together, we spend time talking about who they are, why they love what they do, and how their current and past experiences bring value to what they do today.    

I remember getting a very excited call from a salesperson that I had worked with. A big prospect in the market had reached out to her. They had searched her company via LinkedIn and discovered many of her sales colleagues. But it was her profile that caught their eye. Why?

Topics: Social Media sales strategy Sales personal brand branding

Implement These Social Media Best Practices to Enhance Your LinkedIn Social Selling Efforts in Under 1 Hour

implement these social media best practices on linkedinRecently, I shared a blog post called 10 Social Media Best Practices for Salespeople, and I wanted to expand on a few of them specifically related to how you can put these best practices into play on LinkedIn. I’ve gathered some specific examples from our team of experts, so check out the previous post here, then read on for actionable steps you can take in one hour or less of your time, to enhance your LinkedIn social selling efforts.

Topics: key account growth Social Media Lead Nurturing Sales

Sell Smarter with Social Selling on LinkedIn

social selling on linkedinSocial selling. It’s not just an industry buzzword. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust.

Topics: Social Media Sales Brand and Connect personal brand

Five Ways to Beat Cold Calling Boredom

Salesperson_Cold_Call

We know continuous and relentless cold calling can wear you down. It’s a numbers exercise at best, and unless you really enjoy leaving voicemail messages and constant rejection, the process can be boring and downright taxing. But, there are ways to spice things up so that you’re not only more engaged, but also way more productive. Here are five recommendations we have to help you:

Topics: Social Media Sales

3 Huge Objection Handling Mistakes Costing Salespeople Deals + More

handling objections.jpg
 
We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
 
1. 3 Huge Objection Handling Mistakes Costing Salespeople Deals — HubSpot
For many sales people, objection handling can be a difficult thing to navigate. But if you see it in a new light, it may be an opportunity for a longterm relationship. 
Topics: Social Media Lead Generation Sales sales process sales training

Are We Past the Personal Brand Thing Yet?

personal brand.jpg

When a fad reaches saturation, it’s often ready to start dying out, or at least transition into something else. Since it seems that everywhere you turn, someone is talking about the mistakes and must-haves for your personal brand, has this fad run its course? Are you a skeptic or fanatic for personal branding?

Where do you stand on personal branding?

  • Do you read the hype about a personal brand and roll your eyes?
  • Or are you an established thought leader in your industry?
Topics: Social Media Sales personal brand

The Power of Face-to-Face: Is Technology Hurting Your Sales Strategy?

social-business-connection.jpg

How you conduct business, whether you are an owner, operator, manager, or sales executive, has become increasingly dependent on social media, but are we beginning to depend on it so much that we don't communicate productively?

Topics: Social Media digital marketing Digital