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The Center for Sales Strategy Blog

4 Ted Talks To Show in a Sales Meeting


If your sales meetings are typically focused on reviewing the budget pacing numbers and other housekeeping notes, then WOW are you missing a great opportunity. Sales meetings are a great place to do sales training or sales warm ups.

While most sales managers agree with this, they often share that one of the reasons they don’t do that sort of activity is because they don’t have time to prepare. Clients of The Center for Sales Strategy (CSS) often use one of the “sales meeting kits, ” but not everyone has that available to them. So, if you're looking for some content to enliven your next sales meeting, here are four TED talks that we recommend.

4 Ted Talks You Should Show in a Sales Meeting

1. Life Lessons from an Ad Man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value—and his conclusion has interesting consequences for how we look at life.


2. Simplicity Sells

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

3. How Great Leaders Inspire Action

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers.

4. Want to Help Someone? Shut Up and Listen

When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you're trying to help and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.

Viewed regularly by millions across the globe, TED Talks bring valuable new perspectives to the table. These four TED Talks embody the smart thinking, tenacity, and hustle every salesperson needs to be successful. Whether held in-office or virtual, they're a helpful resource for sales managers for any sales meeting!

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Originally published July 11, 2019, updated March 19, 2020

Topics: successful sales meetings COVID19 Resources