If you think cold emailing is dead, you are wrong.
63% of B2B companies say email is the most effective channel for generating revenue. It's one of the most cost-effective forms of outreach that there is.
At the same time, you need to realize that you're not the only one sending emails. The average number of emails received by an individual in 2014 was 121, now, in 2017, it is at 147. Out of this 147, people typically reply to 12, and the remaining 135 are either deleted or marked as spam.
If you want to get a response to your emails, you'll need to employ the magic of etiquette, one of the best ways to create a human connection with the reader.
In this post, I'll talk about a few common mistakes people make writing cold emails, and some advice on how to improve these areas.
Let’s dive in.