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The Center for Sales Strategy Blog

Kimberly Peek

Recent Posts by Kimberly Peek:

10 Tips for Creating Killer Content for Your Blog

content creationWhether you’re just getting started, or you’ve been involved with your organization’s lead generation efforts for years, at some point, you’ll hit the wall when it comes to content creation. It can be daunting to come up with something new to say every day. The next time you need something to write about, try one of these tips.

Topics: content marketing Lead Generation Inbound Marketing

Just Released: Digital Integrated Marketing Infographic

When it comes to conveying your message to your audience, you'll find the sweet spot when you combine the power of traditional media with digital media. The integrated marketing solution provides prospects and customers with both the spark of interest and the depth of information they require to make a buying decision.

Integrated Marketing Solution
Topics: Digital What & Why Digital selling digital advertising integrated media solution

6 Ways to Prevent the Sales Belly Flop

sales strategyThe belly flop… a dive with great potential that… well… flops. It’s the perfect metaphor for all the things that can go wrong after the sale. Over the last few months, I’ve watched too many big ideas fail—and not because the ideas were weak. These projects were brilliant, and they could have produced a nice profit. As a consumer, number one fan, and a marketer, I’m frustrated that these ideas fell flat before they ever had a chance to take off. I’m sure you’re wondering… if the concepts were so stellar, what went wrong? Two words: poor planning.

Topics: customer satisfaction Proposal setting expectations Sales

Digital Advertising Haiku: Understanding Digital Terms in 17 Syllables

Digital What and WhyYou know that feeling you have on your child’s birthday… that feeling you get when you are in a panic, trying to understand the instructions that will help you assemble The Perfect Gift? That Perfect Gift that came in 100 pieces? The one your child is no longer patiently waiting to play with? You know that feeling you get when you want to throw the box against the wall and crumble up the instructions because nothing makes sense? I think that is sometimes how we approach digital and social capabilities.

Topics: Digital What & Why Digital

Hit the Beach with a Book to Improve Sales Performance!

summer reading listIt's the official kick off to summer, which means it’s time to kick back and relax with a good book. You wanted to read about sales and marketing in your down time, right? We asked some of the staff at The Center for Sales Strategy for their top selections:

Topics: sales strategy sales performance Inbound Marketing Sales

A Sales Strategy to Kick Off Your Summer!

internet marketing ebookWelcome to the official kick off to summer! After you take some time this weekend to honor those who have served our country, you might want to catch up on some of these blog posts from The Center for Sales Strategy. These are some of our favorites from the past few months. If you are interested in sales, sales management, digital, talent development or inbound marketing... there is something for you here! 

Topics: Digital What & Why Inbound Marketing Sales

Five Children's Books that will Help Improve Sales Performance

improving sales performanceIt's Pop Culture Week on The Center for Sales Strategy blog. This week, we are taking our sales strategy lessons from the pages of pop culture. Today, we're talking children's books...

Topics: Sales

The Most Important Post on Digital Advertising Metrics You’ll Read This Month

click through rateMarketers love digital because it’s measurable, but there seems to be a lot of unwarranted hype about the importance of the click-through-rate (CTR). While the CTR is one form of measurement, research tells us focusing solely on the CTR is an expensive mistake. Here’s why:

Topics: setting expectations Digital selling digital advertising

Show them you Care: 4 Keys to Client Satisfaction [Sales Development]

client care

Topics: setting expectations sales performance Sales

Will You Sink or Swim? The Power of Sales Coaching

Sales coachingI recently started taking swimming lessons. I love telling people about it because the response is priceless. First there is a confused look. Then, a gasp, followed by, “You don’t know how to swim?!”

Topics: Sales