<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Kim Alexandre

Kim Alexandre

Recent Posts by Kim Alexandre:

New Business Hack: Know Your Target Persona

identify target audience new business hackOver the last few weeks, I've been coaching a number of salespeople from markets across the country on tactical things they can do within their sales processes to help them connect with a decision maker or decision influencer sooner to grow their new business.

Many things can be done to accomplish this, but one that seems to be resonating with salespeople lately is identifying their target persona so they can clearly define WHO their target is and fine tune HOW they plan to approach a new business prospect. This is not a new strategy, just one that is often overlooked.

Topics: new business development Needs Analysis understanding target audience target personas sales process sales leads

In A New Business Slump? Try Getting the Rats Out of Your Head!

new business sales slumpI was recently working with a group of sales managers on helping their sales teams develop more high-potential accounts. After listening to some of the challenges they feel their salespeople are faced with day-to-day, I added, "They need to get the rats out of their head!" One sales manager looked at me inquisitively and questioned, "The rats out their head?" So let me explain...

In our fast-paced sales environment, it's easy to let distractions get in the way. These distractions can sometimes hurt our sales performance and almost always get in the way of developing high-potential accounts. Then it's a domino effect... so many issues feel as if they need to be addressed immediately and almost always end up taking the place of the productive new business development activities that you know will help you improve performance. It gnaws at you and feels as if you can't get away from it - like rats, invading your space and eating up your time.

I have felt this way myself many times. A single working mom with three kids with an active career built on helping others improve sales performance is a constant juggle, and sometimes, I too let rats get in my head. Here's how I quickly re-group and get back on track:

Topics: business development new business development sales performance sales management salespeople sales training

30 Songs to Pump Up Your Playlist and Help Boost Sales Productivity

sales productivity playlistI read a recent study that shared many interesting things about music and how much it does for humans. Some things noted in the study are that music:

  • Enhances intelligence, learning and IQ
  • Improves memory performance
  • Improves concentration and attention
  • Helps work productivity
  • Helps fight fatigue
  • Improves mood

Whether you're motivating yourself or your sales team, I think anyone in sales would like a little bit of all of those. So with that said, I've collected a list of songs from our team and compiled a list of motivational songs to help you boost your sales productivity! 

Topics: sales performance sales management leadership salespeople productivity

Track These 4 Activities to Help Your Salespeople Grow Their Sales Performance

sales-manager-help-salespeople-through-sales-processAs a former sales manager, I often struggled with the line between being a supportive and understanding manager, and holding my sales team accountable. One day, after hearing excuse after excuse about why so-and-so wasn't going to buy such-and-such, I threw my hands up and asked myself, if all of this feels so out of my control, what is in my control? What can I focus my team on that ensures we win where we need to win?  

Topics: sales performance sales management

#1 Reason Why Your First Sales Appointment Went Downhill Fast and 3 Ways to Avoid

using a valid business reason when getting the first appointmentHave you ever met with a prospect for the first time and felt like the entire conversation was like pulling teeth? Maybe they took a bunch of "Oh I need to get that," phone calls or answered some urgent emails while you were waiting to ask your next question. Maybe you had to have your meeting on the phone, and you could sense the person you were meeting with was distracted and not focused during the little time you had.

Topics: Setting Appointments Needs Analysis successful sales meetings Sales salespeople

How Social Selling Can Damage Your Professional Brand

strengthen your personal brand with social sellingSocial selling is a powerful part of the approach in our now transparent sales landscape. I feel every salesperson should embrace LinkedIn, Twitter, and even Facebook, as they plan to approach and attempt to engage with new business prospects. 

Topics: Social Media Sales Brand and Connect salespeople personal brand

Why You Might Fire Your Best Prospect Before You Get Your First Meeting

why would you fire your best prospectWith a blog title like that, you may be questioning my sanity. Why would you want to fire your best prospect before you've had the chance to even get a meeting? I assure you my thought process here is sane and relates to a problem I see many salespeople face. Sometimes you hang onto prospects, even the very best prospects, too long and it becomes a waste of time and misguided focus that could better serve you to work on other leads.  

Topics: salespeople prospecting

Do You Know Your Leading Indicators?

ChartsandGraphs.jpg

Last week was an exceptionally brutal soccer game for my girls. They played a team that preferred to play with aggression verses skill. There were many times the referee should have intervened with his whistle but chose not to. The opposing team got away with foul after foul, so guess what happened? 

The opposing team became more aggressive as the game went on, and by the end of the game, we had two girls with slashes on their arms that resembled a small animal attack and another girl with a snapped collar bone. All predictable outcomes based on the opposing team’s behaviors. With many sports, as you watch behaviors, you can start to anticipate the expected outcome, and this is also how it plays out in sales. 

Topics: sales performance Talent

Top 3 “I Wants" That Millennials Use

millennials-1.jpg

The impact of the millennial generation is making headlines everywhere! As a sales manager, you may have read a blog or two on how to manage or even hire millennial talent. But now the headlines are about how millennials are impacting business, from a consumer’s point of view. If you have a hand in marketing or sales, you may be experiencing disruption within this loosely-defined generation as well.  

Most commentators put a millennial between late teens and early twenties to late thirties. That’s why it's loosely defined. But what is clearly defined is how much they have to spend and how they choose to spend it. Millennials are coming of age—gaining ground in their jobs, starting families, and making first major purchases. What they are not doing are taking risks. They’ve seen all too well the impact risk-taking has had on preceding generations, including Generation X and, in some cases, Baby Boomers. So what does this mean for business?

Well, it means there are 3 expectations (or promises) a millennial expects:

Topics: digital marketing Sales

How to Recruit a Millennial

What_Millennials_Want.jpg

Considering that Millennials make up the largest percentage of the workforce, it's likely you will be hiring one, if not now, in the near future. Understanding what makes a Millennial happy in the workplace gives you clues about the best way to recruit one.

Topics: hiring salespeople Talent Sales