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The Center for Sales Strategy Blog

Dalena Pajares

Dalena Pajares

Dalena has over 16 years of marketing consulting experience for a variety of industries with a passion for new business development. She lives just outside of St. Louis with her husband, son and sweet pup, Cocoa.

Recent Posts by Dalena Pajares:

Why Your Salespeople Need a Cold Calling Playlist (Playlist Included)

cold calling playlist

Scientists say music changes mood, motivation, cognitive processing, and the ability to retain information. Additionally, music just makes work more fun and time fly!  

Setting appointments is a common problem — in fact, the 2020 Media Sales Report found that 80% of sales managers find it harder today than just 5 years ago. Listening to music is just one small motivator that will help get the job done.

Effective sales prospecting is one of the most challenging — and most important —parts of the sales process. Getting it wrong means wasted time and frustration. Getting it right means a healthier pipeline and better performance.

Topics: sales process prospecting