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The Center for Sales Strategy Blog

Emily Nelson

Emily Nelson

Recent Posts by Emily Nelson:

How to Practice Active Listening in Sales

Active Listening in Sales

Is it possible to sell faster by talking less? 


When sellers rely more on listening — active listening to be specific — their ability to understand client needs throughout the sales process accelerates. This not only gives sellers an edge in crafting unique solutions for each client, but it also helps sellers discern early on if a client is the right fit for their product before investing large amounts of time with them. 

Active listening is a skill that can be learned and benefits both sellers and clients alike.

Topics: active listening

Positive Feedback Examples (And a Few Negative Ones Too)

Positive Feedback Examples

Imagine this scenario: You’re managing a seller who is excellent at developing close relationships with their clients, but you’ve noticed they've been running late to several prospecting meetings in recent weeks. You want them to be on time for their meetings and are preparing to give them feedback on this issue. 

Which style of feedback do you think would motivate them to be more punctual? 

Option 1: “You are so good at connecting; I bet you could utilize the 5-10 minutes before your meeting starts to get to know your clients on a more personal level. What do you think?” 

Option 2: “Don’t be late for meetings; it’s unprofessional.” 

Most of us can agree that Option 1 is likely to feel better for both the manager and the seller, but will using this style of positive feedback lead to more on-time meetings?  

The answer? Yes, absolutely.

Topics: feedback sales talent