Over the last month I read four articles that kept coming back to the same theme: The impact technology is having on traditional sales organizations.
- Procter & Gamble recently announced that by the end of 2014 they want to buy 75% of their U.S. digital media programmatically—and just to make sure we’re on the same page here, programmatically means untouched by human hands.
- Publisher Conde Nast announced it was merging programmatic and direct sales together.
- Andrea Mitchell, in a piece on bizcommunity.com, said “It is predicted that programmatic media buying will soon replace all traditional ways of media planning and buying—not just for digital, but for all media channels.”
- While showrooming has had a tremendous impact on retailers, human interaction still matters. It is still a vital driver that explains why, in certain cases, consumers still prefer to purchase products in-store versus online. For example, a 2012 Nielsen poll indicated that 69% of its respondents thought in-store purchases were "most reliable," and 68% said it was the "easiest" and the "most convenient" way to shop.