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The Center for Sales Strategy Blog

Manage the Big Rocks: How to Become a Time Management Pro

manage-the-big-rocksIs it just me or does there not seem to be enough time in the day to get things done?

I knew it wasn't just me!

My life has been going 1000 miles an hour lately, and I've been asked how I get it all done.

Manage the Big Rocks

I have a method that I follow religiously to get things done, and it doesn't really have anything to do with time management.

See, time management is a misnomer. Time does only one thing: it marches on. So, instead, you need to manage your priorities.

Here's what I do: at the end of every day, I write down the three most important things to do the next day, and then, when I start working the next day, I work on those three things before doing anything else.

That way, my priorities dictate my time.

The ABCs of Priority Management

One of my direct reports came to me during onboarding and asked how to prioritize her schedule. When the number of things on your to-do list outpaces the number of hours in a day, follow the ABCs:

A Priorities

These are essential to your job. They're the things you were hired to do, and they need to be at the top of your mind. Do the things on your A list before anything else. Make time every day to work on these.

B Priorities

These tasks are tangentially related to your job. They're typically on someone else's A list, so they seem urgent, but make sure you do these after your A-list is complete.

C Priorities

These are tasks that you finish when you have time. They're often the "fun" items. The dreams for the future. The someday list. Work on these, but only after you've worked on your A list and B list in a week. If you prioritize these, you'll fall behind and it'll seem impossible to keep up.

Quick review:

  • Establish your big rocks (limit to 3-5).
  • Make a to-do list for your daily activities the night before.
  • Put your tasks on the A list, B list, or C list.

One of the things that has been keeping me busy is the release of my book! I wrote LeadG2: Getting Prospects to Raise Their Hands to explain the new sales landscape, and break down, step by step, what to do to stay relevant. Download a sample chapter!

Download a sample chapter of LeadG2: Getting Prospects to Raise Their Hands

Topics: Management time management Sales