A couple of weeks ago, we posted “How to Get Started with Business Blogging.” The reaction to this post has certainly exceeded expectations; as we have received an incredible amount of email from business owners, sales managers, marketers and sales people who all want more information. They see the benefit of having a business blog, and they understand—and want to own—a thought leadership position with their customers and prospects. They have a real need to establish a better lead generation system because the one they have right now (or not at all) is simply not cutting it.
Sales people know the value of a quality lead! It’s hard setting appointments and getting face time with qualified prospects. A lead generation system that gives them a steady stream of qualified prospects means your sales people spend more time in front of clients and prospects and less time chasing down prospects who are not yet ready to speak with a sales person.
Based on the feedback from our initial posts, it’s clear our readers are on board with this line of thinking. However, they didn’t know how to get started. They asked for details—the tips and tricks and the best practices. The questions asked cover a variety of different areas like keyword strategy and optimization as well as how to promote content and nurture the leads. To give the most comprehensive feedback, we are making available a FREE ebook called "The Essential Step-by-Step Guide to Internet Marketing." The ebook will address the 8 essential steps to successful internet marketing and will serve as your step-by-step guide to setting up and implementing a successful internet marketing strategy.
The 8 essential steps to internet marketing success in this book include:
1. How to define a keyword strategy
2. How to optimize your website to get found
3. How to create blog & other marketing content
4. How to promote content & participate in social media
5. How to convert site traffic into leads
6. How to nurture leads with targeted message
7. How to optimize your marketing for mobile
8. How to analyze & refine strategies
Enjoy this FREE ebook, and put it to use. Then, check back in with us and let us know how it’s going. If you’re stumped about a next step, shoot us an email or comment here. We’ll respond… and maybe your question will be the topic for an upcoming inbound marketing blog post!
Matt Sunshine is Executive Vice President at The Center for Sales Strategy.