Inbound marketing is all about providing personalized, relevant content to your target audience. Instead of pushing out interruptive messages that can easily be ignored, you should be providing educational and entertaining content that they are already searching for online. The power behind an effective inbound marketing program is that prospects and customers alike can opt to give you their contact information in exchange for the most premium content you provide.
This is how casual blog visitors become leads, and the more options you provide for a visitor to become a lead — keeping in mind that every person is at a different position in the marketing funnel — the more opportunities you have to convert them to customers and eventually raving, loyal fans.
The concept is relatively simple but the actual process can be a little overwhelming to new inbound marketers, and many are unsure of where to even start. This is why we’ve broken the process up into 7 steps. At The Center for Sales Strategy, these are the steps we follow with each of our clients to help ensure they reach their full inbound marketing potential.
Interested in learning more about inbound marketing?
Get started with the 40 Inbound Marketing Terms You Need to Know.
Dani Buckley is an Inbound Marketing Consultant at The Center for Sales Strategy.