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The Center for Sales Strategy Blog

If You Care About Culture, You Have to Hire for It From the Start + More


It's the end of another week, and we're sharing the top articles and resources we've read this week! Here are our "best" from around the web.

1. If You Care About Culture, You Have to Hire for It From the Start — Inc.

More and more companies are beginning to realize the importance that culture has to their business. A strong company culture positively influences recruitment, retention, productivity and overall employee satisfaction. But if you want a stong culture, you have to hire people who reflect the culture you're working towards. This article explains how.

2. LinkedIn Improves On-Platform Messaging Functionality — Social Media Today

LinkedIn's messaging system hasn't been the greatest, and salespeople who use it reguluarly had a love-hate relationship with it. But LinkedIn has revamped on-platform messaging. This post talks about the details.

3. How to Choose Content Topics That Get C-Suite Attention — Content Marketing Institute

If you use content in your marketing strategy, you're probably constantly dealing with the question, "How can I get the attention of the CEO (CMO/COO/etc.)? This article answers that question.

4. The Transformative Effect of a Well-Built Brand Statement — Copyblogger

How important is your brand statement? It communicates the essence of who you are as a company and how you serve your target market. It not only helps your audience understand the benefit of working with you, it also helps your internal team stay focused on what matters most. But how can you craft a strong brand statement? This post offers a workshop-style exercise that will help.

5. TV Remains King in Political Ad Spending — The Wall Street Journal

As this news article points out, though digital is surging, vast majority of campaign dollars are seen going to broadcast. Television spending on the 2016 presidential race was up almost 900% through mid-August from the same point in 2012, according to Federal Communications Commission filings.


 This Week on The Center For Sales Strategy's Blog:

 Weekly Sales Plan


Topics: Inbound Marketing Sales Wrap-up