Costumes, Ghosts and Goblins, Spooky Spiders, and Candy are fun Halloween traditions.
Each year, children dress up and go door-to-door, exclaiming “trick or treat” in hopes of getting a handful of candy to add to the stash they’ve already collected. To a child, there is no such thing as too much candy… in fact, the one with the most candy by the end of the night wins.
What’s interesting is while children give the choice… “trick or treat,” we all know that they don’t want to be tricked. All they really want is treats! They want to be delighted with yummy, fun-to-eat candy.
Are You Tricking Your Clients?
Your customers are the same, they don’t want any tricks; they just want to be delighted with the treats you give them.
Only treats are no longer sugary bites wrapped in bright, colorful paper. They are valuable solutions tailored to meet their very specific needs. And they provide a measurable benefit to the organization and oftentimes the person and/or person(s) buying that solution.
Developing customized solutions is not easy, though; it requires the ability first to identify the problem. And uncovering the point of pain or challenge that needs a solution is difficult!
5 Ways to Uncover Pain Points
1. Demonstrate Thought Leadership
2. Utilize a System to Uncover Information
3. Don’t be Too Quick to Solve Problems
4. Do Your Research
5. Demonstrate That You Really Care About Their Business
Once you’ve been able to uncover the real points of pain, you’ll be able to treat them with tailored solutions again and again! While trick or treating happens once a year, you should find ways to regularly treat your clients with value they will delight in! Leave the tricks for your Halloween Party!