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The Center for Sales Strategy Blog

One Tip to Help Recruit Top Sales Talent (VIDEO)


It's no secret that there's been a lot of disruption in the hiring space. Low unemployment rates and high job vacancy rates make it a "buyer's market" for your candidates. 

Because of the shift in the recruitment space, the interview process is no longer just the hiring manager interviewing the candidate, the candidate is also interviewing you to see if you are the type of person they want to work for and if your company is the type of place they want to work. 

So what's a sales manager to do to recruit and hire top talent? In this video, I share one major tip that I've observed to help hiring managers during the interview process.

How to Convince The Best Sales Talent that They Want to Work For Your Company

During the recruitment process, it's easy for sales managers to spend all of their time learning about the candidate, focused on their skills, and digging deeper to determine whether they are the best fit for the role. 

But, likely, the most talented salespeople have options. So other than the obvious things (compensation, benefits, etc.,) what makes your company a place they want to work? Do they know what your company culture is like? Do they have a glimpse of what it's like to be on your team? These things could be the deciding factor when a salesperson is exploring new professional options or being recruited by multiple companies.

When interviewing a candidate, be sure you do the following things:

  1. Share information about your company culture.
  2. Tell them what it's like to work for you and be a part of your team.
  3. Explain what you do to invest in your people. 

These things sound simple, but it will help you stand out from your competitors and when it comes down to the time to decide between your open position and another option, they'll choose you because they know about your company culture, team, and what you do to invest in and grow your people. 

Talent Insight

Topics: hiring salespeople