We hope you've had a great week! It's Friday, so today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 5 Signs Your Customer Is Ready for an Upsell — HubSpot
The upsell might be the most underrated play in sales. Once you’ve built up a customer base, you can start farming — that is, mining your existing customers for opportunities to upsell or cross-sell. This article offers five signs to look for to know when you should go for the upsell.
2. 7 Simple Mistakes That Are Extreamly Costly for Conversions — Business 2 Community
If you’re struggling with a low conversion rate on your web pages, you might be surprised at how easy it is to improve it. Sometimes, you'll see low conversions because of an obvious oversight. Here are seven simple mistakes that are mostly costly for conversions.
3. 15 Buzzwords to Remove from Your LinkedIn Profile — LinkedIn
When crafting your profile, the biggest mistake that professionals make is having a generic summary. With over 414 million members on LinkedIn, how are employers and potential customers going to remember who you are if your profile is similar to every other professional in your industry? Here is a list of 15 overused words that will not make your profile stand out.
4. Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? — Moz
What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching this video, you'll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both.
5. Improving Your Customer Experience By Building Trust— Salesforce
Customer experience is taking on an increasingly important role in B2B marketing. Buyers are more likely to buy from a brand they trust, that much we know. And trust can also be a strong factor in creating a positive customer experience. Here are three simple ways that you can start building trust with your customers.