Imagine one of your sales reps has an important sales call with one of their biggest sales lead yet. You've coached them, doubled-checked to make sure their equipment works and they know what they need to about the offer.
But they get on the call, and it doesn't go so well. The prospect sounds annoyed and hangs up before your rep can fully explain the product or service.
Don't let this happen to your sales team! Keep reading to learn how you can use questions to improve sales skills and increase sales.