The first time I heard this phrase was in 2000, I was watching the movie Boiler Room in Denver, Colorado. Ben Affleck’s character was trying to “motivate”—or better said— “scare the dickens” out of his rookie recruits. I vividly remember him leaning over the conference room table, squarely looking each and every recruit in the eye telling them with force… “sell or be sold… someone is always selling… either you are selling them on why they should buy OR they are selling you on why they won’t/can’t buy... ”
Every day last week, I received at least two flyers on my door and another two telemarketing calls from roofers trying to cash in on the hail damage claims in the Kansas City area. One of the vendors caught me outside and engaged me in this conversation, which made me think about The Budget Question when it comes to the sales process.
