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The Center for Sales Strategy Blog

Kurt Sima

Kurt Sima

Recent Posts by Kurt Sima:

How to Transform From a Reactive Manager to a Proactive Leader

proactive leader sales managerTethered to a mobile device, laptop, or desktop responding to emails and phone calls. Putting out fires like some help desk ninja. Drowning in reactive mode. Everything is important. Everything is urgent. Everything needs attention right now. Pronto!

Is this the role of a leader? I think not.

Many “leaders” spend too much time in reactive mode. Those who do this are not really leaders, they are highly paid help desk clerks. Don’t get me wrong, solving problems is a function of leadership; however, so is taking the time to disconnect and engage in proactive activities that produce the next big idea. The next big revenue driver. The next big thing that separates the team from the pack of reactive competitors.

Being a proactive leader requires taking a step back from the day-to-day operation to work on the business as opposed to working in the business. The business will not improve and flourish unless new thinking and new ideas evolve.

A 5-Step Campaign Recap Template to Keep Your Customers Coming Back

campaign recap templateYou sold the campaign. You executed the campaign. Now get the credit you deserve! 

Creating a successful digital campaign designed to deliver desired business results takes time and expertise… not to mention a great deal of work! It makes sense to present a recap during the campaign—to make sure it is on track—and after the campaign, to get credit for a job well done.

The best way to do this is to create a campaign recap and present this to the customer. This process allows sellers to get the credit they deserve for a job well done as well as open the door to the next sales opportunity with a satisfied customer!

Topics: sales strategy sales process sales accelerator

How to Build a Proposal that Will Close

best sales proposal templateProposals come in all shapes and sizes. Some are highly-technical and data-focused, while others are more detail-driven. Some are filled with fluff, while others are pretty worthless. The best proposals are a combination of data, solutions, and detail.

Topics: Proposal sales performance sales process sales accelerator

Are You Giving Key Accounts the Finger?

don't give your key accounts the fingerMany years ago, I talked with the owner of a specialty grocery store in Columbus, Ohio called The Hills Market. During this conversation, I learned about the term “giving customers the finger.”

This unfortunate situation occurs when a customer asks for help locating a product and an employee points in the direction of the product and sends the customer on their way. From a customer service perspective, this is a no-no! The best way to help a customer is to listen to their request (problem) and take them to the product (solution). 

Topics: key account growth sales strategy sales performance account list management

A Guide to Turning NO into YES!

prospecting no into yes"No. No, no, no. No!" Have you ever had someone tell you "No" before? Whether you're a sales manager coaching your sales team to success, or a salesperson eager to reach your goals, you've more than likely been told "No." BUT... that doesn't mean it's over. It just became a challenge. Are you ready to take on that challenge?

The next time you present a proposal and hear “No,” try some of these tactics designed to change the outcome. 

Topics: Proposal prospecting sales accelerator

The Proper Way to Start a Business Conversation

business questionI was lost. I had the address, I knew the destination, but I was lost. To make things more challenging, I was in a foreign country, and many of the people around me did not speak English.

I approached a man on the street, address in hand, and asked, “Can you tell me how to get to 157 Rue Saint-Honoré?” In reality, I did not say the address. I merely pointed to on the paper in my hand.

“No, no, no, no… this is not how we start a conversation in France!” was his response. “Let’s start over, you should say good morning or 'Bonjour!' and then ask your question.”

I smiled, and tried it again, “Bonjour, can you tell me how to get to 157 Rue Saint-Honoré?”

His response was, “Oui! Walk two blocks, go right, and the store you are looking for will be on the right. You see, that’s how to start a proper conversation.”

“Merci beaucoup!” I responded and went along my way.

Busy Doing What? 4 Steps to Implement If You're Working Hard and Not Seeing Sales Results

busy salesperson not seeing sales resultsSome sellers wonder why they miss sales goals on a regular basis even though they are busy as a bee. Making “plenty” of face-to-face calls. Presenting and closing “plenty” of proposals. Conducting “plenty” of post-sale follow-up tasks. All of these activities usually equal another month short of exceeding their sales goals. 

Topics: key account growth sales strategy sales process account list analytics account list management

A Great Way to Establish Trust & Create Value: Think Like an Owner

sales establish trust create valueGetting that first appointment with a new business prospect is difficult because most sellers do not take the time to establish trust and create value in the mind of the prospect.

Unknown salespeople do not have the best reputation in the minds of new business prospects because of the less than honest actions of some sellers. An essential element to overcoming this hurdle is establishing trust and creating value—one way to do this is to think like an owner. 

Topics: valid business reason new business development Needs Analysis prospecting

Finally… The Answer to the Unanswered Philosophical Sales Question

answer to sales questionWhat came first, the chicken or the egg?
No doubt you have heard this question. No doubt the debate continues.

Here’s is the chicken-and-egg version as it relates to sales:
What leads to more cash, more appointments, or more assignments from set appointments?

Topics: Setting Appointments new business development Needs Analysis prospecting

Do You Onboard New Sellers Like The Cleveland Browns Onboard New Quarterbacks?

footballAs I’ve mentioned before in previous blog posts, I’m a long-suffering fan of the Cleveland Browns. My team loses more games than they win. The Browns are also infamous for something else: the team has started 28 different quarterbacks since 1999! Many of these poor souls were drafted by the Browns and then thrown into the fire before they were adequately prepared, only to fail. 

Topics: sales management sales training onboarding