Weekly Roundup: B2B Sales Enablement Forecast, How Sales Teams Can Thrive in a Digital World + More

- MOTIVATION -

"It's fine to celebrate success but it is more important to heed the lessons of failure."

-Bill Gates

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<< If you only read one thing >>

B2B Sales Enablement Market 2020 Demand, Technology, Trend, Growth, Opportunities and Forecast to 2025–News Parent

This report focuses on B2B Sales Enablement market forecasts, future prospects, growth opportunities and key and key contacts. The purpose of this study is to present market developments in the US, Europe and other countries. The research analyze industry trends and marketing channels. By improving the economy, population growth in many areas of the region is a key driver of growth in the market. Increased demand for artificial intelligence in developed countries supports sales in the region. Overall, the popularity of B2B Sales Enablement is increasing with the above factors.>>> READ MORE

Put B2B Content in Context Across the Customer Lifecycle–Customer Think

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context.

Evidence content that supports sales conversations to help buyers act, get everyone on board and mitigate risk of disruption with making the change. Sales content must support and enable change management and help sales reps have better, more relevant conversations that add value for buyers.>>> READ MORE

How Sales Teams Can Thrive in a Digital World –Harvard Business Review

Since the dawn of the internet era, experts have predicted that technology will replace salespeople, and it’s easy to find examples. But the impact of the “third industrial revolution” (i.e. digital revolution) on sales organizations is not as simple as digital replacing salespeople. While digital is taking over tasks such as information-sharing and order-taking, salespeople are still needed in situations that involve complex solution sales.

Sales organizations can survive and thrive in the new digital world by responding to the changes digital brings to products, customers, salespeople, and sales channels. A more data-driven approach to sales decision-making will be critical for success.>>> READ MORE

Sales Volume: Why It Matters and 10 Ways to Increase It– HubSpot

Chances are, you have a set of sales metrics and KPIs that you review on a regular basis to track business performance. However, just looking at dollars coming in from sales revenue may not tell you the whole story about how your products are truly performing in the market.

That’s where measuring sales volume comes in. On its own, sales volume doesn’t break down how much revenue your company is bringing in from product sales. However, understanding your sales volume can tell you what products are and aren’t selling, which is valuable information for business growth.>>> READ MORE

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