It can be tough to find top talent! Not only do you have to find that talented person, you also have to convince them to come on board with your organization. Why should they choose you over the other competitors?
As a sales manager, you have the task of finding the best candidates who can drive revenue and help your business grow. Your employer brand can make a big difference. A strong employer brand not only helps you stand out from the competition but also attracts the right candidates who align with your company's vision and goals.
What is an Employer Brand?
Think about the places you regularly eat or shop. What is it that keeps you going back?
For example, Chik-Fil-A is widely known for its strong employer brand. They are highly responsive, customer-focused, and never fail to deliver service with a smile. A large part of their success is their employer brand.
Your employer brand is your company’s identity and reputation as an employer. It’s about the general perception of your company from the outside looking in. As Amazon’s Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.”
Strong employer brands lead to strong recruitment marketing. They make it easier to promote your organization as an employer of choice, highlighting your company culture, values, and opportunities for growth.
What are the Benefits of a Strong Employer Brand?
Attract top talent: A strong employer brand attracts top-tier talent. Your brand reputation can act as a magnet, pulling in the best candidates from the market. According to the Brandon Hall Group, companies that invest in employer branding are three times more likely to make better hires.
Reduce time-to-hire: When your employer brand is well-defined and compelling, candidates are more likely to be excited about joining your organization. Combined with a strong talent bank, this can significantly reduce the time it takes to fill open positions.
Improve retention: People who feel connected to your organization's mission are more likely to stay with your company for the long term. A strong employer brand fosters loyalty and a sense of belonging.
Enhance company culture: Building a positive employer brand sends a powerful message to both candidates and current employees. It attracts individuals who align with your values and contribute to a positive and engaging work environment.
How Can You Build a Compelling Brand?
The first step is to identify the employer brand you currently have. Have you ever taken the time to truly explore it? If you Google your organization, what’s the first thing that comes up? How are you presenting yourself to potential candidates? Find out what people think of your company and ensure that it matches who you really are.
If you aren’t where you want to be, it isn’t too late. Many companies have excelled at creating compelling employer brands that attract top talent. Here are a few ideas to get you started:
Start with culture: Clearly articulate your company's Reason for Being, Core Values, and Vision. Understand what sets your organization apart and what makes it an attractive place to work.
Harness the power of storytelling: Share authentic stories from your team that demonstrate the impact they are making and the opportunities for growth within your organization.
Leverage social media: Utilize platforms like LinkedIn to showcase your company culture, share success stories, and engage with potential candidates.
Empower your employees: Encourage your team to become brand ambassadors by sharing their experiences and achievements on social media and other platforms.
Invest in employer brand research: Conduct surveys or interviews with current employees to gather insights into their experiences and identify areas of improvement. Use this feedback to enhance your employer brand.
It’s tough enough to find top talent. Don’t let a lackluster employer brand get in your way!
By investing in recruitment marketing and enhancing your employer brand, you can attract top-tier talent, reduce time-to-hire, and improve your overall retention rates. Identify your current employer brand and map out the steps you need to take to enhance it.
Your recruitment efforts depend on it!