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The Center for Sales Strategy Blog

The Difference between Inbound and Outbound Sales Strategies

difference in inbound sales and outbound sales

Inbound and outbound sales strategies are both crucial to a healthy, thriving business. Since leads are the lifeblood of most sales teams, receiving them in more than one way allows your company to be dynamic and flexible, easily shifting with the latest marketing trends and poised for conversions.

Topics: inbound marketing Sales

Weekly Roundup: 13 Communication Skills That Are Crucial to Sales Success + More

communication skills for salesWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

Weekly Roundup: How To Improve Sales & Marketing Alignment + More

sales and marketing alignment

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

Weekly Roundup: 5 Overused Phrases to Cut From Your Sales Emails + More

overused phrases in sales emails

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

Are you Serving Your Clients… or Just Servicing Them?

serving your clientsI’m sitting in a hotel lobby enjoying my dinner. But I’m only steps away from the front desk. I can easily hear people checking in. What surprises me is the number of arriving hotel guests being greeted by their first name—before they hardly get in the door. There are warm hellos, how is Jane (the wife of a guest), how is your mom doing, and this goes on and on the entire time I am eating (and working!).

I can’t help but wonder—are most salespeople this engaged with their customers? Have they built the kind of relationships this front-desk staff developed? These hotel guests don’t arrive with luggage every evening. Some may check in once a week, others probably once a month or less often, but wow, this hotel has it mastered. It’s amazing to watch. I can say that I don’t recall this level of service at most establishments, much less a hotel.

Topics: sales management Sales

Sell Smarter with Social Selling on LinkedIn

social selling on linkedinSocial selling. It’s not just an industry buzzword. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust.

Topics: Social Media Sales Brand and Connect salespeople personal brand

The Top 29 Sales Blogs Every Sales Professional Should Read + More

sales blog every sales professional should readWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

How to Handle Difficult Sales Calls Like a Pro + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

28 Surprising Stats About Prospecting in 2018 + More

iStock-865432742-228392-edited

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: inbound marketing Sales Wrap-up

My Confession as a Salesperson

my confession as a salesperson

I have a confession to make… I absolutely hated cold calling. It’s been a few years since I was in outside sales, but I still have flashbacks to some of my worst cold calling experiences. You know the ones where you’re treated like a complete nuisance, talked down to, or hung up on. 

Necessary Evil

Like most salespeople, cold calling for me was a necessary evil. It was evil because of those nightmare experiences, though pretty rare, but it was necessary because sometimes cold calling actually worked – especially if you did it often enough. Some of my best clients started with a cold call, or 10. While it was a numbers game, I found that the better I got at identifying the potential of a prospect and utilizing valid business reasons, the more success I would have. 

However, despite the “wins” that occurred on occasion – I spent a lot of my precious time cold calling, and if you’re in media sales or many other B2B sales industries then you probably do too. The downside to that was the fact that I wasn’t great at cold calling, I was great at selling. I was great at identifying needs, creating customized solutions, developing integrated marketing campaigns, and building relationships – yet I had to spend at least a quarter of my time doing the former. 

Topics: sales performance Sales