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The Center for Sales Strategy Blog

Jim Hopes

Jim Hopes

Recent Posts by Jim Hopes:

5 Reasons Managers Struggle to Develop Consistent Revenue

5 Reasons Managers Struggle to Develop Consistent Revenue

Driving, maintaining, and developing consistent revenue growth is a top concern in every organization.

Taking care of employees, meeting goals, trying to exceed goals, and keeping your business afloat during challenging times is a lot to manage. If your revenue growth remains stagnant or worse, slows down it's easy to lose focus and start panicking.

If you're struggling to develop consistent revenue, this article is for you.

How Much Time Do Your Salespeople Spend Selling?

How Much Time Do Your Salespeople Spend Selling

How much time do your salespeople spend selling?

It’s been our observation that it’s probably less than you think. Data suggests that it's as little as 30% of their time. And when you talk to salespeople all the time, as we do, they confirm that. 

So, to get a bead on just how much time your salespeople actually spend selling, you should start with a definition of selling.

Topics: sales process IMPACT

How to Make Sure New Hires Know Their Stuff

How to Make Sure New Hires Know Their Stuff

Only 12% of employees agree that their organization does a good job with employee onboarding — a process where new hires acquire the necessary skills and knowledge in order to become effective and efficient employees.

When it comes to onboarding employees, first impressions last forever. It's your opportunity to introduce the company's mission, value and personality. If you fail to fully communicate everything a new hire needs to know, they’ll likely leave the company. 26% of American workers have quit a job simply because they were unsatisfied with either the training or the onboarding process. 

To retain quality employees and maximize their productivity, it's imperative that you take the onboarding process seriously. Make your new hires feel welcome in your company by properly discussing their new roles, the company's mission and vision, and everything else they need to know.

Topics: onboarding pre-boarding

Recruitment and Selection Is a Deadly Phrase in Talent Acquisition

Recruitment and Selection

There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing.

Peanut butter and jelly go together, but they are not the same thing. The same rings true for recruitment and selection.

Topics: Sales

Five Things We Learned About Leadership From Tom Brady

Five Things We Learned About Leadership From Tom Brady

Tom Brady is one of those figures that draws emotional responses ranging from adoration to outright disdain, often depending on whose team has had their playoff hopes crushed by him during his long tenure in the NFL. 

But, say what you want, there is plenty for all of us to learn about how to be an effective leader by observing what Tom Brady does

What he accomplished on Sunday is indeed one of the most profound successes in professional sports as he transformed a young, talented team in Tampa Bay that had been underperforming for years into world champions in one season, learning a new team and a new system all without the benefit of mini camps and preseason games. If you look beyond the hype, here is what you would see.

Topics: leadership talent

Let’s Get Real About How Many Contacts It Takes To Get An Appointment

Let’s Get Real About How Many Contacts It Takes To Get An Appointment

There's certainly a lot of banter these days about how many contacts a salesperson must make in order to secure an appointment. We all know it takes more than 2 or 3 calls, but how many does it really take, and why?

Topics: sales performance Sales sales process

How To Give Effective Performance Feedback In the Work-From-Home Environment

How To Give Effective Performance Feedback In the Work-From-Home Environment

While all the guidelines that apply to productive performance reviews still apply in our work-from-home environment, there are certainly new dynamics in how and where this feedback gets shared. 

Because we’re invited into homes more often (thanks to video meetings), we know more about our people and their personal life. We see their home environment, interact with their kids and pets, and most importantly, we all share more about our own personal challenges because we have a common experience the pandemic. 

We all have stories about what we are and are not doing these days. This is one good thing that has come from the pandemic experience and it makes approaching the feedback process with empathy presumably easier to do.

Topics: sales performance reduce turnover feedback

Welcome to My Home. Please Come In.

pandemic trends

So many things have changed this year in response to the pandemic we may not fully appreciate how different our lives really are. Most of the changes have not been positive, but certain outcomes have proven to be beneficial now and are likely to continue into future.

For example, if pre-pandemic shutdown I would have advised you not to bother meeting with a prospect in their office, but rather simply visit them at their home you might have thought I had lost my mind. 

But, that's what many of you are doing right now because most of our clients are working from home in the new Zoom video world. We’ve all been “inside” someone’s home, at their kitchen table, den, basement office, or spare bedroom via live video connection, and if you think about it, it’s startling. We could never have accomplished this pre-pandemic!

Topics: sales performance work from home

What Does Sales Strategy Mean?

What Does Sales Strategy Mean

We hear sales managers and execs talk all the time about the importance of sales strategy. “Strategy” is one of the words that gets used a lot. In fact, Webster’s Dictionary says it's in the top 1% of most popular words. After all, who gets heat for talking strategy?

The problem is that most sales “strategies” are not really strategies at all. If you look at that definition of strategy, you see, “a careful plan or method for achieving a particular goal, usually over a long period of time.That means a strategy doesn’t change (or if it does, it's not very often), is long-term, and describes a set of consistent behaviors.

Many sales strategies are more like tactics making more calls in a defined period of time, approaching a new group of prospects, or introducing new offers to move the market forward. These things are not bad, but they're tactics, not strategies. Tactics are helpful IF they support a strategy.

Topics: sales strategy prospecting

Critical Sales Trends That Should Get Your Attention

Critical Sales Trends That Should Get Your Attention

The “old days” when we just showed up on someone’s doorstep or dropped into their inbox or voicemail weren’t really all that long ago, were they? 

The reality is these time-tested cold calling methods were already losing their effectiveness before the pandemic shutdown sent everyone home from the office. Still, changes in prospect behavior have accelerated, given the trials of the last six months.  And, those trends are likely to result in permanent changes in how B2B sales are conducted.

Topics: valid business reason sales process sales trends