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The Center for Sales Strategy Blog

4 Data-Driven Questions to Streamline Your Social Media Campaigns + More


We've come to the end of the week once again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 4 Data-Driven Questions to Streamline Your Social Media Campaigns — Unbounce

The key to being successful in your social media marketing lies in your data and analytics—gaining insight into what works and then doing more of it. This post covers four questions that help you understand your social media analytics. 

2. The Boston Globe Achieves 90% Increase in Year-Over-Year Subscriptions with Email Marketing — Salesforce

Email remains a great way to reach customers and opted-in prospects. The Boston Globe optimized its email marketing to achieve incredible growth. This case study digs into the details.

3. Stop Being a Transactional Content Marketer — B2B Digital Marketing

Too often, companies treat content marketing the same way they do traditional, interruption-based marketing: like a transactional relationship they have to close NOW. When you take a continuing-relationship approach, you get much better results. This post explains why.

4. 3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers — Entrepreneur

Yes, it's possible to create mobile ads that prospects and customers actually want to see! The secret is to design ads specifially for mobile, rather than duplicating your desktop-style ad experience. This article shows you how it's done.

5. The Reclamation of Strategy strategy + business

Using big data to improve a business means more than just collecting the information, or even analyzing it. Companies must develop a strategy for how to use the information to build their brands. This article explains how to bring strategy to your applicaiton of big data.

 This Week on The Center For Sales Strategy's Blog:

Future of Sales and Marketing - Media  

Topics: Inbound Marketing Sales Wrap-up