What we say and how we say it matters. The language used with prospects impacts your capability to excite and encourage them about the deal at hand. Certain words prompt predictable behavior, and every word or phrase you choose to use will generate an emotional response.
Sales leaders who understand the psychology of communication and language learn to upgrade their vocabulary quickly. They discover the right words and phrases that help develop positive associations with their brand, products, or services. To be an effective leader, you need to think, act, and talk like a leader—here’s how.
5 Phrases Great Sales Leaders Say Every Day
Of all the tools and resources you have at your disposal, your words are among the greatest. Whether you’re conducting a sales meeting or delivering a sales pitch, the language you choose to use is the glass door to your vision, values, and abilities. Start using one of these phrases each day and watch close rates increase.
“Here’s the plan.”
Planning is the key to success. Great leaders focus on goals and getting results. They always understand the vision of the company and keep it at the forefront. As a leader, your sales team and prospects will come to you for suggestions. Having a plan ensures you’re ready to meet each project with a solution.
“What do you need from me?”
The way you say this phrase can often be taken out of context. Say it in a sense that makes your team, client, or prospect feel that you care about them on a personal and professional level. This phrase opens the door for transparent communication. You can get the information you need upfront, and the person on the other end of the conversation will respect your willingness to help and ability to lead with confidence.
“This is the situation.”
No one has time to beat around the bush. If something is wrong, we want to know what, why, and how to fix it. In an industry filled with strong personalities, transparency can be a difficult to achieve. Plain and simple —we’re all afraid of it. Take a look at what Walmart founder Sam Walton’s Saturday morning meetings did it for his business.
“Tell me more.”
Whether you’re speaking to a prospect or your sales team, they all want to know that you’re interested in finding answers and solutions rather than just hearing yourself speak. Using this phrase allows others to share their opinions and insights on the given situation.
“Let’s find the solution.”
Leaders do not dwell on problems; they focus on solutions. Great leaders understand that focusing on problems brings more issues but focusing on solutions that open up opportunities. Additionally, the people that rely on you the most, want you to ease their mind. This phrase instantly builds confidence in you, your abilities, and your organization.
Successful sales teams begin with highly effective sales managers. Close rates increase when a confident leader defines a process, sets goals, sticks to company values, and monitors the pipeline. What are your positive daily phrases that encourage your sales team and create trust among clients and prospect?