The Center for Sales Strategy Blog

As a Talent Analyst, I am highly invested in helping others to bloom where they’re planted as well, working to maximize their natural strengths and help them grow as a result. This is fairly easy as long as the right people are planted in the right places. When they’re not, all of the nurturing in the world won’t help them thrive.

Have you ever been able to successfully change someone?

Maybe you have a teenager who was born without the gene responsible for keeping bedrooms clean—but with a little pressure (nagging, threatening…) you have been able to get him to pick up his laundry.

Or you could have a spouse who is so extremely chatty that it seems impossible to leave a party when you are ready to go—but with a little prodding you have been able to shuffle your beloved to the door more quickly.

But did you change them?

Is your teenager now neat and tidy? Is your spouse suddenly less social?

Probably not.

What about you?

Have you ever been able to successfully change yourself?

I’m not talking about trying to eat healthier, work out more, call your mom more often, or walk the dogs regularly (although those would be great accomplishments as well!).

Don’t let the next paragraph scare you away. This article is going to help you make improvements to your sales organization, not fine-tune your skills on a bike!

Cycling is a big thing in my house. My husband is an avid cyclist and the world sort of stops this time of year as we pay homage to the Tour de France. But even if you know nothing about cycling or couldn’t care less – you’re going to care about this…

Before I tell you why, ask yourself:

Would it be worth your time and energy to improve something by one percent?

Would it be worth it to expend the energy to improve lots of things by one percent?

Remember your answers and keep reading.

When it comes to recruiting superstars, some people just seem to have the magic touch! I have the pleasure of working with quite a few sales managers who have this gift, but one, in particular, stands out of the crowd. She rarely misses!

My job as a Talent Analyst and coach often allows me to be the fly on the wall within our client organizations. I am able to observe the performance of highly talented salespeople and sales managers and witness the milestones and potholes on their journey to success.  One of my greatest takeaways has been the value of effective performance feedback.  It is often the difference-maker between those that achieve greatness and those that don’t. 

Hiring the right person takes the perfect blend of art and science; you bring the art and we bring the science. Let me explain.

Personality tests are all the rage!

I recently read that 60-70% of Americans today will take a personality test as part of a job application process. Gaining in popularity, personality tests are even used in career planning for those not in the workforce yet as well. Just last week my daughter was given a personality test by a college professor hoping to help his students better understand their potential and how they might match up with a variety of journalism career paths. 

We all have hot buttons– those things that fire us up and motivate us to work hard. For me, there is no bigger driver than the need for consistent improvement. I strive to become a little bit better every day. A little more knowledgeable. Better able to share my expertise and coach our clients to more effectively turn talent into performance. I’m not terribly competitive with others, but I am on a serious personal mission to achieve excellence in my craft!

Since excellence doesn’t happen in a vacuum and significant growth only occurs in response to interaction with others, you can imagine how important it is for me to have that interaction and receive regular feedback on my efforts. So many good things come of it! Clearly it allows me the valuable perspective of seeing my efforts through my coach’s eyes; it is enormously rewarding when my growth is recognized by someone who is invested in me. But there is another, less obvious reason that I find such value in feedback. It lets me know that my coach cares enough about me to spend that kind of time on my personal development. It’s hard to feel disengaged or want to leave a job when you feel that kind of connection with someone!

You’re probably nodding along with me, thinking about the positive effects strong feedback has on you as well. That’s because this concept is universal. Across the board, in any job, people need to know how they’re doing. It can’t just be at review time or when something wonderful or horrible happens.

You’re invited to the 5-7 Happy Hour

It is human nature to be drawn to negative information more strongly than positive and without conscious effort, the negative feedback will always jump in front of the positive.

If you are familiar with The Center for Sales Strategy, then you know that our reason for being is “Turning Talent into Performance.” It’s at the core of everything we do. 

Showing up to work with that clear purpose every day, it didn’t take long for me to realize that the only way you can effectively turn talent into performance is if the talented people you are working with are also engaged in the process.  Otherwise, it’s a losing battle.