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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

How to Increase Sales Performance with a Successful Field Coaching Day

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  • No football coach helped his team win the championship by spending time with them in the locker room.
  • No driver’s ed instructor added another safe driver to the roads by showing demo videos in the classroom.
  • No sales manager helped her salesperson become an industry star by meeting with her weekly in the office. 

If you want to make a significant impact on performance, you need to be in the field where your people are engaging with prospects and clients and where the business happens. This means getting out in the field with your people on calls, joining them on shared-screen client calls (using GoToMeeting, joinme.com, etc.), and looking for other opportunities to be close to the action.

How to Retain Your Millennials and Increase Their Performance

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For years we heard that the Millennials joining the workforce were chasing adventure. They wanted to work for cool start-ups, collaborate with other Millennials, and change the world!

Surprisingly, a new Inforsys and Future Foundation study of 16-25 year olds shows that this may not be the whole story. It appears that a large portion of this group of fresh faces is craving security and stability rather than spontaneous adventure in their jobs.

Knowing this, you might wonder, "If they want stability in their work, why do we have a retention problem with Millennials in our workforce? Why aren’t these younger workers settling in for the long-haul?" Good questions! A 2015 Gallup Poll found that Millennials are the least-engaged cohort in the workplace, with only 28.9% saying that they are engaged at work.

Topics: sales training

Are You Doing What You Were Born To Do?

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Most of us spend a lot of time trying to figure out what we are supposed to be doing with our lives. We wonder whether we are on the right path and if we are using our strengths as we should.    

Although some discover their passion and their purpose at a young age, for most, this is part of a life-long journey. Regardless of your age or experience, it may be easier than you think to spot the tell-tale signs of talent and figure out what your strengths are! Then, once you have pin-pointed your strengths, it’s just a matter of seeking additional opportunities to use them.

Many years ago I had the opportunity to hear Marcus Buckingham speak. He explained the difference between a strength and a weakness in a way so simple that a small child could understand—yet it was powerful enough to change how grown adults think. Don’t quote me here, but essentially what he said was that when you do something that uses a strength, you feel strong. Even after hours of practice, although you may be tired, you are left feeling energized and eager. When you do something that is a weakness for you, you feel weak. At the end, you feel depleted, disengaged, and you are ready to stop.

Topics: developing strengths

How to Decrease Turnover and Save Your Company Money

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Yesterday I opened my mouth and my mom’s voice came out!

Excited to visit our twin daughters in college and spoil them a bit, my husband and I spent last weekend in a tornado of tailgates, football games, happy hours, sushi dinners, and fall shopping. At the same time, our girls were also juggling advisory meetings and spring registration. It’s that time of year.

After a discussion at brunch about course requirements and degree expectations, I noticed a pattern in their responses. “I’ll just wait and see what I need.” “We probably don’t need to worry about that yet.” “No need to spend time on something if we don’t need to.” 

One minute I was listening and nodding and the next thing I knew, I opened my mouth and my mom’s lecture on the importance of planning ahead came out. I even channeled my dad for a minute there, pulling out the old adage, “measure twice, cut once.” I watched their eyes glaze over. 

I get it. We’ve all been there. But it’s easier to see clearly from the outside looking in.

Topics: Sales

Hiring Salespeople: The Secret Talent Stash

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I learned a lot from my grandparents over the years, but the most useful gem they left me with is the secret of the Gift Closet. Everyone should have one. Let me tell you about mine. Picture a deep closet in the master bedroom hallway designed to hold towels, linens, and probably a vacuum cleaner—but instead, it is stocked with the following: 

Topics: hiring salespeople

Are You Using Your Talents for Good? Or for Evil?

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You already know that turning talent into performance requires a true understanding of talent. Spotting talent, hiring talent, developing talent, and coaching talent. . . it’s mission critical.

Here’s a little something you may not have thought about before, though: every innate talent at an extreme level of intensity, can have its downside. One of my clients recently observed, “Talent can be used for good or evil!”

  • Take charge and convincing is good. Bossy is bad.
  • Social and people-oriented is good. Long-winded, over-talking is bad.
  • Competitive and driven is good. Cut-throat is bad.
Topics: Sales

How You Can Get Ten Times Better at What You Do

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John Wooden, one of the most revered coaches in the history of basketball, summed up one of the most powerful takeaways in strength management in one simple sentence: "Do not let what you cannot do interfere with what you can do." That gem of an observation extends far beyond the court and deep into each of our lives.

As the head coach at UCLA, Wooden won 10 NCAA national championships in 12 years, including an unprecedented seven in a row. No other coach or school has won the NCAA tournament more than two consecutive years in a row so I’m sure we can all agree that the guy knew talent! He knew how to spot it, recruit it, and he certainly knew how to coach it.

John Wooden understood that we all have strengths and we all have weaknesses. And for every one of us, our weaknesses greatly outnumber our strengths. Whether we are talking about sports superstars, famous musicians, groundbreaking scientists, successful entrepreneurs, or people in your sales department, our weaknesses comprise the mountain that looms large over the tiny molehill of our strengths. 

What You Need to Know to Effectively Grow Sales Performance

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When my husband and I first moved to Dallas almost 25 years ago, I bought a Mary Engelbreit magnet for my fridge that said, “Bloom where you’re planted.” It was a daily reminder for me to make things happen in my life, wherever I was.

As a Talent Analyst, I am highly invested in helping others to bloom where they’re planted as well, working to maximize their natural strengths and help them grow as a result. This is fairly easy as long as the right people are planted in the right places. When they’re not, all of the nurturing in the world won’t help them thrive.

Topics: Sales

Talent is Like Land: You Can’t Create it, You Can Only Develop It

arguing-coworkersHave you ever been able to successfully change someone?

Maybe you have a teenager who was born without the gene responsible for keeping bedrooms clean—but with a little pressure (nagging, threatening…) you have been able to get him to pick up his laundry.

Or you could have a spouse who is so extremely chatty that it seems impossible to leave a party when you are ready to go—but with a little prodding you have been able to shuffle your beloved to the door more quickly.

But did you change them?

Is your teenager now neat and tidy? Is your spouse suddenly less social?

Probably not.

What about you?

Have you ever been able to successfully change yourself?

I’m not talking about trying to eat healthier, work out more, call your mom more often, or walk the dogs regularly (although those would be great accomplishments as well!).

Make Big Upgrades in Your Sales Organization One Percent at a Time

one-percent-at-a-timeDon’t let the next paragraph scare you away. This article is going to help you make improvements to your sales organization, not fine-tune your skills on a bike!

Cycling is a big thing in my house. My husband is an avid cyclist and the world sort of stops this time of year as we pay homage to the Tour de France. But even if you know nothing about cycling or couldn’t care less – you’re going to care about this…

Before I tell you why, ask yourself:

Would it be worth your time and energy to improve something by one percent?

Would it be worth it to expend the energy to improve lots of things by one percent?

Remember your answers and keep reading.

Topics: Sales