Our recently published report The Biggest Challenges of Media Salespeople and Sales Managers turned up a finding that surprised nobody around here!
When media sales managers were offered a list of 14 challenges that might give them sleepless nights… 14 problems that, if even partially solved, would generate a big payoff, they voted more often for Finding great salespeople than for any other item on the list. Indeed, this #1 finisher scored more than half again as many votes as the #2 finisher.