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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

Media Sales Managers’ Biggest Challenge: Finding Excellent Salespeople

hiring_sales_talent_how_to_know_exactly_what_you_are_looking_forOur recently published report The Biggest Challenges of Media Salespeople and Sales Managers turned up a finding that surprised nobody around here!

When media sales managers were offered a list of 14 challenges that might give them sleepless nights… 14 problems that, if even partially solved, would generate a big payoff, they voted more often for Finding great salespeople than for any other item on the list. Indeed, this #1 finisher scored more than half again as many votes as the #2 finisher.  

Topics: Sales

Hiring Salespeople: You Can Mess It Up or Do It Right

Hiring_Salespeople_-_Mess_it_up_or_Do_it_rightFinding the right person for an open position can be really hard, and it can be very tempting to rush through the process or take short-cuts when possible. But, making the wrong hire can cost your company up to five times their annual salary – and once you finally get rid of them, you’ll find yourself back at square-one, sweating over your hiring process again.

If you don’t have time now to do it right, when will you have time to do it over again?

Save yourself the headache and do it right the first time!

Here are five sure-fire ways to either mess up your hiring process or invest a little time to do it right instead:

The Bill Gates Lesson in Hiring the Right Salespeople

The Bill Gates Lesson in Hiring the Right Salespeople

Sales Management Secrets: Coaching the Talent of Ambition

Sales Management SecretsThere are people who like to win, people who hope to win, people who want to win, and people who try to win. And then there are the people who absolutely, positively, without a doubt HAVE to win.

Topics: Sales

Sales Management Secrets: Coaching the Talent of Enterpriser

sales management secretsSome people desire complete collaboration and group decisions and they seek lots of guidance in their daily work to make sure they are on-track.  

Topics: developing strengths Sales

Sales Management Secrets: Coaching the Talent of Interpersonal

sales coachingHis coworkers like him, his clients love him, and you can always count on him to come through for you.  He’s like the Dr. Phil of the office – ready to listen, give advice, and help near-strangers through tough times!

Topics: developing strengths Sales

Sales Management Secrets (Part 5): Coaching the Talent of Positivity

sales coaching
Topics: developing strengths Sales

Sales Management Secrets (Part 4): Coaching the Talent of a Problem Solver

talent developmentBet you love the Sherlock Holmes you have on your sales team. He’s analytical, hyper-focused on solving the puzzle, enjoys research, and always knows where to find the answers!  

Topics: developing strengths Sales

Sales Management Secrets (Part 3): Coaching the Talent of Command

sales management performanceShe’s highly assertive, exceedingly convincing, always taking charge of situations (even when it’s not her job), and a natural closer. She just can’t help building a case for what she believes in and she relishes the opportunity to change people’s minds so they finally see things her way.

Topics: developing strengths Sales

Sales Management Secrets (Part 2): Coaching the Talent of Discipline

Secrets to Coaching 2 of 8Most managers agree that it is a true pleasure to manage salespeople who have strong Discipline because they don’t need to babysit them, check up on them, or clean up their messes.  A seller with this innate talent is buttoned-up and organized — and best of all, they have a system for everything which means they tend to have terrific follow-thru.  They also manage their time well, so they are never late and they are able to fill their free moments with productive work to ensure that everything gets done.  

Topics: developing strengths Sales