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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

How To Unlock The Full Potential of Your Team

Sales management is tough. On top of the economic uncertainties and dynamic changes in the market they need to deal with, sales leaders must also grapple with people issues like employee turnover, waning engagement, and time pressures that get in the way of onboarding, training, and coaching.

When sales leaders are especially time-starved and overwhelmed, I often share something I once heard Naval Ravikant (investor and entrepreneur) say that stayed with me. He said, “Don’t let the complexity of the world distract you from the simplicity of your goals.”

When managers focus on their goals and the strategies designed to achieve them, it can clear away the clutter in a powerful way!

Topics: sales talent growth formula 360 coaching

Can Sales Ability Really Be Taught?

Ask any top seller who has been around for a while, and they’ll tell you that most people are not born and built for sales. It’s a tough field, and it requires a very specific set of talents.

Think of your talents as your hardwiring.

Your innate thoughts, feelings, and behaviors are set at a very young age, and once they are hard-wired, your knee-jerk responses remain pretty consistent over time. If you were highly competitive as a kid, you’re probably still highly competitive.

In other words, if you couldn’t resist rising to a challenge on the playground (“I bet you can’t jump high enough to touch the top of the fence”), you are probably just as likely to do the same today (“I bet you can’t increase your new business development by 10% this year.”)

Topics: developing strengths sales performance

5 Ways To Recruit More Superstars

The economic shifts we’re experiencing have reshaped the job market, making recruitment more challenging than ever. While some industries are tightening their budgets, the demand for high-performing talent remains fierce—and the best candidates have more choices than ever before.

Even companies that have historically received a steady flow of job applications may now struggle to attract top talent. To stay ahead, organizations must go beyond traditional hiring methods and refine their approach to recruitment. Here are five strategies to help you attract and secure top-tier talent in today’s environment.

Topics: recruitment talent bank sales talent

The Simple Truth About Recruitment And Selection That Will Help You Start With Talent And End With Performance

The Simple Truth About Recruitment And Selection

The best time to plant a tree was 20 years ago. The second best time is now.

You’ve probably heard that wise Chinese proverb before. In the business world, the best time to start recruiting was before you had a job opening, but the second-best time is now.   

If you're a hiring manager, recruiter, or HR professional tasked with recruitment and selection for a sales team, your number one priority involves making sure you have the most talented people in the right places on your team. There is no doubt that matching talent to a task in this way will determine the success, or failure, of your sales organization.

Topics: sales talent assessment talent bank sales talent

Top 15 Reasons Your Employees Stay [INFOGRAPHIC]

15 reasons your employees stay-Blog Header (screenshot-green)Companies with highly-engaged employees grow revenue 2.5x as much as those who don't, and engaged employees are 87% less likely to leave their organization. Creating and building a company culture of engagement is vital to a healthy company and business growth.

Topics: company culture