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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

Follow this Growth Formula to Increase Sales Performance

Follow this Growth Formula to Increase Sales Performance

Our team spend hours a day talking about talent:

  • How to recruit talent
  • How to hire talent
  • How to develop talent

There's no doubt that talent is the foundation for success in any path we choose! But talent alone is not enough; the fit has to be right, too.

We encourage hiring managers to consider fit as carefully as they consider talent because talent is a strength only when the fit is right.

If your job involves growing a department or organization, the only way you can do that is to grow each person on board. How do you do that? Follow this Growth Formula.

Topics: sales talent growth formula

6 Pro Tips to Turn Sales Talent into Performance and Develop Your Sales Hunters

Develop-a-Sales-Hunter.jpg

This article on how to hire a great sales hunter stirred up great conversations about how to coach and develop those hunters once they are onboard. Great stuff, so we want to share it!

The best way to grow an organization is to grow each of the people within that organization, including your sales hunters. Great managers do this by keeping the natural behaviors of these people top of mind and committing to a handful of strategies to maximize their strengths. 

Topics: sales performance sales talent

How To Immediately Improve A Salesperson’s Performance

How To Immediately Improve A Salesperson’s Performance

When you focus on a natural strength, magic happens. They say that when you spend time practicing and honing a strength you have, you can grow in that area by as much as 10xs!

Investing that same effort in an area that’s not a natural strength pays little return.

Imagine the improvement that a salesperson could see if they had the innate ability to ask probing questions and uncover meaningful information—and then spent time practicing and developing that ability! The potential would be huge!

But what if they were too busy to spend any directed time or energy developing that talent? Or even worse, what if they were simply unaware of their incredible potential for growth? That is a wasted opportunity that keeps us awake at night.

Topics: sales performance sales talent

Customized Coaching for Sales Talents: Coaching Learner & Problem Solver

Customized Coaching for Sales Talents Coaching Learner & Problem Solver

You already know that turning talent into performance requires a true understanding of talent. Spotting talent, hiring talent, developing talent, and coaching talent. . . it’s mission critical.

Talent assessments are an excellent tool for understanding the way your candidates and current salespeople are wired. The difference in approach with each group is key to productive new hires and successful coaching.

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Activator & Accelerator

Customized Coaching for Sales Talents Coaching Activator & Accelerator

To successfully manage and lead others, you must understand what makes each of your team members unique and individualize your approach. It’s important to understand the innate talents of each person and consistently coach them to maximize their strengths, work around their weaknesses, and turn talent into performance.

Gallup's research in the bestseller It's the Manager proves that this strengths-based approach to being a coach, not a boss, is essential to leading a high-performance team.

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Relationship & Individualizer

Customized Coaching for Sales Talents Coaching Relationship & Individualizer

At The Center for Sales Strategy (CSS), we offer the most effective talent instruments available on the market to help you accurately identify the best candidates for the right roles and guide you to develop strategies and coach them in a way that will maximize their individual strengths.

Our clients have seen a direct Return on Investment (ROI) in the following ways:

  • Reduced costly turnover
  • Recruited better hires
  • Increased new business development
  • Improved client retention

It's time to take the guesswork out of hiring and coaching.

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Discipline & Positivity

Customized Coaching for Sales Talents Coaching Discipline & Positivity

Do you have salespeople on your team that enjoy routine and structure? What about reps who have contagious enthusiasm?

If you answered yes to one, or either, of these questions then take a closer look at this article as we help you coach and develop the people with strengths of Discipline and Positivity. 

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Responsibility & Work Ethic

Customized Coaching for Sales Talents Coaching Responsibility & Work Ethic

We all have strengths, and we all have weaknesses and like fingerprints, each of our talent combinations is entirely unique.

Human nature drives us to focus on our weaknesses, so as individuals, we expend a lot of energy trying to master behaviors that will never become natural. Managers get stuck in that trap as well, wasting much of their time coaching in a way that feels like teaching a fish to climb a tree. These futile efforts greatly lower employee engagement and only result in marginal improvement (about 10%).  On the other hand, when people focus that same time and energy on their strengths, their level of engagement shoots up, and they can improve by as much as 10 TIMES!

We help managers understand their people's unique strengths so they can apply the right coaching strategies and improve their performance. That leads to a strong return on investment for both the individual and the manager!

Topics: sales talent assessment sales talent

Customized Coaching for Sales Talents: Coaching Achiever & Competition

rCoaching Achiever

Hiring decisions can be some of the most critical decisions a company makes, and it's essential to start with talent. When a new hire has the right talents for success in the role, they learn and grow quickly, more easily achieving success.

But it’s not enough to make great hires. Even the most talented people need coaching and development to maximize their strengths and reach their full potential. When a manager hires top talent and then invests in their development and engagement, both the individual and the company grows.

Topics: sales talent assessment sales talent

How to Inspire your Employees and Increase Productivity

Inspire Employees

You want to get the most out of your people… so how do you really inspire them? 

Most of the managers immediately respond, “Pay them more!” Believe it or not, that’s not going to cut it. 

Most employees are not coin-operated, and more money does not lead to more engagement.

Wonderfully stated in a Harvard Business Review article, authors Eric Garton and Michael C. Mankins explained there are four levels of employee engagement: Dissatisfied, Satisfied, Engaged, and Inspired, and they pointed to recent productivity research related to each level. 

Here’s what they learned.

Topics: sales performance sales talent