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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

Can Sales Ability Really Be Taught?

 Can Sales Ability Really Be Taught

Ask any top seller who has been around for a while, and they’ll tell you that most people are not born and built for sales. It’s a tough field, and it requires a very specific set of talents.

Think of your talents as your hardwiring.

Your innate thoughts, feelings, and behaviors are set at a very young age, and once they are hard-wired, your knee-jerk responses remain pretty consistent over time. If you were highly competitive as a kid, you’re probably still highly competitive.

In other words, if you couldn’t resist rising to a challenge on the playground (“I bet you can’t jump high enough to touch the top of the fence”), you are probably just as likely to do the same today (“I bet you can’t increase your new business development by 10% this year.”)

Topics: developing strengths sales performance

5 Ways To Recruit More Superstars

5 Ways To Recruit More Superstars

The economic shifts we’re experiencing have reshaped the job market, making recruitment more challenging than ever. While some industries are tightening their budgets, the demand for high-performing talent remains fierce—and the best candidates have more choices than ever before.

Even companies that have historically received a steady flow of job applications may now struggle to attract top talent. To stay ahead, organizations must go beyond traditional hiring methods and refine their approach to recruitment. Here are five strategies to help you attract and secure top-tier talent in today’s environment.

Topics: recruitment talent bank sales talent

Unique Ways to Create a Strong Candidate Experience

How to Listen for Talent When Youre Interviewing Salespeople-1

Recruiting top talent is tough… and it’s getting more challenging every day!

Want to know how to up your game?

Create a top-notch candidate experience.

Topics: hiring salespeople sales talent

The Simple Truth About Recruitment And Selection That Will Help You Start With Talent And End With Performance

The Simple Truth About Recruitment And Selection

The best time to plant a tree was 20 years ago. The second best time is now.

You’ve probably heard that wise Chinese proverb before. In the business world, the best time to start recruiting was before you had a job opening, but the second-best time is now.   

If you're a hiring manager, recruiter, or HR professional tasked with recruitment and selection for a sales team, your number one priority involves making sure you have the most talented people in the right places on your team. There is no doubt that matching talent to a task in this way will determine the success, or failure, of your sales organization.

Topics: sales talent assessment talent bank sales talent

9 Killer Sales Recruitment Tactics

Recruitment Strategy

It looks like it’s shaping up to be another great year for job seekers and a tough year for employers struggling to find and keep their employees. The “war for talent” rages on.

Don’t let those negative headlines get you down, though. With a good recruitment process and retention plan in place, you will be able to build a thriving team.

Today we are going to focus on the 9-steps of strong recruitment and look at how you can consistently dedicate attention in a highly structured way to achieve big results.  

It starts with setting the stage for success.

Topics: hiring salespeople

The Center for Sales Strategy Recognizes the Recent Class of Talent Superhero Winners

talent superheros-1

FOR IMMEDIATE RELEASE

Topics: sales talent talent superhero

Acquiring Top Talent: 5 Things You're Forgetting to Do

Acquiring Talent

When it comes to hiring top talent, there are five areas often overlooked in the recruiting process that, when done well, can lead to onboarding your next superstar team member.
Topics: recruitment sales talent

How to NOT Micromanage Your Team

How to NOT Micromanage Your Team

For managers wanting to grow and develop high performing teams, there's one thing they should never do: micromanage.

Often cited as the top turn-off for new hires, it’s important for leaders to know how to coach their people in a way that is motivating, and not stifling.

Topics: sales talent

Investing in Employee Development is No Longer Optional

Investing in Employee Development is No Longer Optional

It’s often said that an organization’s most valuable resource is its people.

An increasing number of leaders are turning these words into action by investing in training and skill development for their workforce.

In fact, employee development is quickly becoming one of the biggest trends in the workplace for 2022. Companies who make it a cornerstone of their culture will be well positioned to hire and retain top talent in a competitive job market.

Topics: sales talent professional development

The Art and Science of Gut Instinct and Selection

Gut Instinct and selection

If you have ever been part of hiring and training a new employee, you know how important it is to get it right. The company can only be as good as its employees, so each hire has the potential to raise the performance bar for the entire organization.

So, how does a company ensure that they get that right? We believe it’s a combination of both art and science.

Topics: sales talent selection