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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

How to Hire Better Salespeople and Decrease Turnover

how to hire better salespeople

Topics: hiring salespeople Sales talent dashboard

How to Set Yourself up to Recruit and Hire Top Talent this Year

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Here it is, the beginning of another new year and the perfect time to make sure you are setting yourself up for success in 2018. If you manage people, one of the best ways you can do this is to ensure that you have a strong talent bank — even if you do not plan on making a single hire. 

A strong talent bank allows you to set the bar high for your team, hold people accountable to meeting expectations, and move forward without missing a beat if one of your people chooses to leave.

Here Are 5 Pro Tips for Strong Recruitment and Selection in 2018:

Topics: hiring salespeople

What You Can Change Today to Increase Sales Performance Tomorrow

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“Do unto others as you would have them do unto you.”  

I would bet, like the rest of us, you learned this Golden Rule in Kindergarten and you were probably raised to believe you should always treat others as you would want to be treated.

It sounds great in theory, and I applaud your kindness and compassion, but make no mistake, the Golden Rule does not work when developing people.

WHAT?!

It’s true. The sentiment is nice, but it just doesn’t work.    

Using Radical Candor to Drive Sales Performance and Grow People

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If you have ever worked with me you know I am a sucker for strong feedback and coaching. Here’s why. 

People are the foundation of any sales organization and if the people don’t grow, the organization can’t either. One of the very best ways to grow people is to provide them with strong, consistent, and targeted feedback so they can adjust their style, adapt their approach, and turn their talent into performance. 

A few weeks ago, I had the opportunity to work with an exceptional manager whose secret weapon for growing people is effective feedback. His genuine caring combined with his never-miss-a-thing insight can be life-changing for those who work for him. 

I was anxious to better understand what he did so naturally and most others struggled to do at all, so I pummeled him with questions. And he let me in on his secret.

This manager built his career on two principles. 

  1. Praise: People need to receive specific and positive feedback from their manager when they do things right in order to consistently repeat those positive behaviors.
  2. Criticism: A manager has a “moral obligation” to be upfront and honest with their employees when providing them with corrective coaching.

Moral obligation? I wanted to hear more.

Coaching Salespeople: Handle with Care!

Coaching_SalespeopleHave you noticed that almost everything you interact with throughout the day comes with recommended care instructions? Some are simpler than others, but for the most part, there is a certain way that everything must be treated in order for it to thrive.

I may not always do it, but I know that I am supposed to:

  • Wash wool sweaters on cold and then lie them flat to dry
  • Change my AC air filters every 3-6 months
  • Wash my workout clothes without fabric softener in warm water and then dry on low
  • Run 48 ounces of undiluted white vinegar through my Keurig every 3-6 months
  • Feed my puppy ¼ cup three times a day, and make sure there are no meat by-products in her food
  • Keep my orchids in bright, but indirect, sun although they require some time in the shade

But, I’m the first one to admit that I have ruined more than one delicate garment by accidentally throwing it in on hot and drying it until it shriveled like a raisin. As a matter of fact, an unfortunate number of my possessions have passed through my hands as if disposable because I didn’t read the care instructions—or even more likely—I was just moving too fast to be able to give them the totally customized care they needed.

Of course I’m not writing this article to teach you how to wash your delicates. Let’s agree, a silk top is a silk top. It can be replaced. But what if we’re talking about a person? It’s not so easy, or inexpensive, or even humane to replace a person because you failed to know how to care for him. That’s a whole different league of handling with care!

Topics: developing strengths Sales

Why is My Talented Salesperson Not Performing?

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I spent some time on the phone this morning talking with a new client. Brand new to the world of talent assessments and strength management, this sales manager was trying to wrap his mind around everything he was learning.

He called me because he was frustrated to learn that one of his lowest-performing salespeople had one of the strongest talent profiles on his team. He could not figure out how that could be possible!

Have you ever felt the frustration of managing a seller who was not performing on the job even though you knew the person had the potential? It’s maddening! And if it has happened to you, you’re not alone.

There are many reasons why a salesperson may fail to perform, even though they’ve got the potential.

How to Deal with a Weakness

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No one ever became successful because of their weaknesses.

Think of any successful person and you’ll realize they became well-known for a single area of strength in spite of the many more weaknesses they had to manage and work around on the way.

When we maximize our talents we find success, and in order to do that we need a very clear understanding of what those talents are. Only then can we match talent to task and put people in the position to do the things they are naturally good at in their job.

Our partnership with Talent Plus—and their extensive research of top performing B2B salespeople and sales managers—has allowed us to clearly define the specific behaviors that separate the best from the rest. This allows us to guide our clients to make smart selection decisions, and then to coach those they hire to maximize their talents and continually increase performance.

But those darn weaknesses… they won’t just go away.

But don't worry! There are three ways to effectively deal with a weakness:

You Can't Coach Talent from the Locker Room

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Can you imagine Bill Belichick, head coach for the New England Patriots, calling the plays, encouraging his players, and developing star athletes like Tom Brady from inside the locker room? Of course not! So, why do sales managers try that approach?

Topics: Sales

Nine Reasons Why You Should Always Start with Talent

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Talent, fit, experience. All extremely important factors to consider when you are working to fill an open position. But where do you start?

A strong talent bank will be filled with a wide variety of people. Rookies. Veterans. Unique personalities. Those much like you. What is the most important thing to consider when you have the golden opportunity to fill an open position?

Talent.

And here’s why:

Why You Should Stop Doing Annual Reviews

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It’s not that annual reviews are bad… it’s just that they’re not enough! Whether the person you are managing is doing a great job, a terrible job, or performing somewhere in-between, waiting twelve months to let them know that information is damaging to them and to your company.

Topics: sales performance