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The Center for Sales Strategy Blog

Beth Sunshine

Beth Sunshine

Recent Posts by Beth Sunshine:

3 Ways to Reduce Your Sales Staff Turnover

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Sales staff turnover may be the most expensive and frustrating thing a sales manager has to deal with these days. You know the cost of making the wrong hire extends far beyond their salary and commissions, but did you know that their compensation probably only accounts for about 28% of your total loss? A recent study determined that managers waste about 150 hours of time on each wrong hire on top of the additional costs from soured client relationships, additional disruptions, and opportunity costs. Your mis-hire could cost you as much as 15 times their annual income!

Topics: hiring salespeople

Is it Wrong to be Friends with the People You Manage?

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This is one of the coaching questions I am asked most often, so chances are high that you’ve wondered the same thing. My short-and-sweet answer to this question? No, it is not wrong. Not even a little bit.

I’ll even go one giant step further by saying that in most cases, it is actually imperative that you are friends with the people you manage.

Topics: Sales

One of the Most Important Ways You Can Define Yourself as a Great Sales Coach

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Great coaching is hard to find.

Most people aren’t born to coach, but those that are, the ones who are great at growing and developing people, can forever change the lives of those around them.

I talk about coaching in sales and management all the time, but the same lessons can be drawn from and applied to sports, education, really everything. People do not grow in a vacuum.  They only grow in relationship to another person.

Topics: Sales

Sales Coaching: Don’t Let Your Weaknesses Get in the Way of Your Success

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I am really good at showing up on time, coaching people, planning jam-packed vacations, coming up with creative gift ideas, and breaking down something complicated into the key points that everyone needs to understand. Those are my talents—the things that I do well. Maybe even better than others. And, if I really thought about it, I could probably even think of a few more things to add to my short list.

Now, ask me to make a list of things I’m not very good at—the things I’ve worked hard at but never seem to be able to do as well as others…. Well, that could go on all day! Playing tennis, building budgets, writing in straight lines on a white board, singing in tune…. Seriously, I could fill the page!  While practice might make me a bit better, I will never achieve greatness.

And as much as that bugs me, it’s pretty normal. We all have strengths but we have MANY more weaknesses than we have strengths. And that’s okay, because no one succeeds based on their weaknesses.

Topics: key account growth Sales

How to Attract the Very Best Sales Performers? Game On!

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Our research shows that the very best salespeople out there are highly competitive, focused, passionate, and good at solving problems. So it would make sense that these same people would be excited about the opportunity to experience a virtual version of what it’s like to work for a company while scoring badges, earning points, and competing to win. It also stands to reason that highly competitive organizations would want to set themselves apart from the competition by turning to unique forms of recruitment to attract the most high-potential hires.

Topics: hiring salespeople Sales

Ten Ways to Retain Top Performers and Improve Performance

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After spending over a decade helping sales organizations select highly talented employees and coaching those salespeople and sales managers to turn talent into performance, I have discovered what I believe are two undisputable truths:

  • A shockingly high number of people are not engaged at work.
  • Talented people who leave their jobs usually point to their manager as the problem.

The latest numbers from Gallup tell us that 70% of our employees are disengaged in their jobs and a recent study by SAP and Oxford Economics revealed that one in five of our top performers are likely to leave their jobs in the next six months!

This means it’s not enough to hire highly talented people into your organization and it’s not even enough to put them in the right positions so they can effectively use their talents (although both of these things are critical!).

Once hired, these talented people need much more from their manager in order to consistently feel engaged and fully realize their potential.

So what can you do to increase employee retention and maximize the performance of your people?

Topics: sales performance Sales

What a Strong Talent Bank and PB2 Have in Common

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My words of wisdom for the day: When you love something, don’t set it free. Hold on tight and grab a back-up just in case! 

Topics: Sales

Have You Conducted a Talent Check Up Lately?

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Our sales departments are filled with Sales Managers, Directors of Sales, VPs of Sales, and even Chief Sales Officers who are charged with generating sales and growing business. What we don’t typically find in a sales operation is a  “Talent Manager” or “Talent Coach" — even though the best sales leaders out there know that the best way to drive sales is to hire exceptionally talented salespeople.  

Topics: hiring salespeople developing strengths Sales

Improve Your Millennials' Performance With Real-time Feedback

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We’ve been talking about the Millennial generation for years now. Discussing their behaviors, styles, and attitudes, we have debated how this group will likely affect our business moving forward and how we can best develop them to succeed.

This understanding is vital since they will soon fill half of our entire labor force, and Pew Research reports that 58% of them expect to leave their jobs in three years or less. That kind of turnover can be a killer to a sales organization, so we need to figure them out and connect with them in a meaningful way.

But how? It may not be as hard as you thought!

Topics: sales performance

Don't Miss This Most Important Step in Making a Strong Management Hire

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We have all fallen victim to the impulse buy. That gadget in the checkout line or “gotta have” in the window. Thankfully, most of those spontaneous decisions didn’t have a pronounced impact on our long-term success or happiness.

I’m sure you would agree that hiring a new manager doesn't fall into the same spontaneous purchase category as buying a Wonder Wallet or a Snuggie, but I have seen even the best managers out there succumb to the quick and easy option that is right at their fingertips. When a key management position comes open, the stopwatch starts. It takes massive willpower to not make a quick move, but instead apply the critical thought that is necessary to make a good decision.

Topics: hiring salespeople