The Center for Sales Strategy Blog

How can you have a positive, long-term effect on the performance of your talented salespeople? 

Last week, a sales manager told me, “I know I'm not supposed to do this, but I get really close with my salespeople."

Serving up the ideal sales person for your team to increase sales performance is much like creating the ultimate masterpiece in the kitchen. Like a culinary chef, you must know the significance of each ingredient you are using, meticulously measure each one, and mix them together perfectly to prepare dishes that meet everyone’s needs. If one significant ingredient is missing, it can destroy the entire meal and leave everyone wanting more. Hiring sales people and coaching them is much like preparing your favorite dish. 

I am a runner. Sometimes, when I am out on the road, I experience what many people call a “runner’s high.” During those brief moments, when it all comes together, I feel as if I was made to run. Every thought becomes clear, every step is synchronized, and every breath is easy. In those moments, everything feels right, and I want to spend more time running.