Greg Giersch, on March 13, 2013
Your friend calls and ask you to meet him on Saturday night. Do you say yes? Maybe he just needs you to drive again, but maybe he has tickets to the sold out concert. Even with a trusted friend, you would want to know why his offer is better than what you already have planned.
Greg Giersch, on February 1, 2011
This Sunday there’s a football game, and many of us be talking more about our favorite commercial than our favorite team. Advertisers will be using traditional media’s biggest stage to springboard to digital media and fans will be holding a beverage in one hand and texting and tweeting with the other.
