We’ve all had the experience of showing up for a meeting to learn the prospect (or client) is not there. It’s easy to take this kind of a no-show as an insult… and assume the other party simply has no respect for your time.
Mike Anderson, on December 19, 2012
We’ve all had the experience of showing up for a meeting to learn the prospect (or client) is not there. It’s easy to take this kind of a no-show as an insult… and assume the other party simply has no respect for your time.
Mike Anderson, on December 12, 2012
What buyers fear most...
It is a difficult objection to express, because the buyer doesn’t even know what it is they’re afraid of.
Mike Anderson, on December 10, 2012
My question for you: Is your message important enough and smart enough to sit among the many other priorities on this person’s smartphone?
Mike Anderson, on December 1, 2012
Last weekend, our family was sitting around the living room, talking… and in the background, The Wizard of Oz happened to be playing on TV. We happened to turn it on just after Dorothy’s house-turned-aircraft made a crash landing on the Wicked Witch of the West. The munchkins, of course, broke out in a celebratory dance and song. We should sing that song, too. TODAY.
Mike Anderson, on November 20, 2012
A CMO wanted a PR firm that can get to the point. So they sent out an RFP via Twitter. Asked for responses via Twitter.
Mike Anderson, on November 15, 2012
Mike Anderson, on October 28, 2012
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Our grandson wanted desperately to go outside and play at the splash table. Of course, at one year old, he’s not allowed to do that without supervision.
Mike Anderson, on October 17, 2012
When it comes to inbound marketing, most companies fit into one of three categories:
Mike Anderson, on September 18, 2012
“I know that I should be doing more _________________ right now, but it’s just that I have so little time these days!”
Mike Anderson, on September 9, 2012
It started innocently enough. You had a planning meeting with the client that you knew would take a better part of the morning, so you stopped at the donut shop on the way to the appointment. A couple of weeks later, you wanted to make-up for failing to return a phone call, so you grabbed a bag of bagels. And before you knew it, you were hooked on the stuff.
